Over the last decade and a half, “employee/work engagement” and “productivity” have risen as hot, linked buzzwords in the business community. Though definitions and measures of “higher productivity,” “better performance,” “lower turnover,” “better quality” and similar concepts differ, studies consistently find higher engagement correlated with them. Studies also find it correlated with a positive customer experiences. In other words, “engaged” workers do more, better.
What Does “Engagement” Mean?
Schaufeli (2013) acknowledges that “work engagement” and “employee engagement” are used interchangeably, but they have slightly different meanings. Simplified, “work engagement” may be defined as being mentally and emotionally connected to work goals and performance in a manner that motivates the person to further both, beyond expected minimums. “Employee engagement” is work engagement, plus an emotional commitment to the organization for or within which the person works that motivates furthering the organization’s reputation and interests beyond expected minimums. It’s important to note that “engagement” is not “satisfaction,” “happiness,” or “workaholism,” which can be high without engagement.
Measuring individual worker productivity is increasingly difficult as “knowledge-based” services make up more of the economy. In many countries, as many as half of all workers create and use intellectual property rather than physical property, making conventional productivity measuring methods obsolete and unreliable. Impraise, a management software company, notes that “knowledge-based employees simply can’t be measured by the output of their productivity.”
Engagement behaviors, however, can be observed and measured, and their effects can be seen on the bottom line. For this reason, more and more businesses concern themselves with encouraging and measuring engagement behaviors and overall results.
Much of the dive industry falls in the knowledge/service domain, making engagement central to increasing and sustaining productivity. Creating engagement is complex, with entire courses on how to do so, but experts seem to agree on a few common themes:
- Communicate regularly and personally. Frequent one-on-one communication with the dive operation manager/owner should increase engagement. Focus on purpose and how each person’s purpose fits in with it. They also need to know and see specifically how their efforts make a difference.
- Quality is often more important than quantity. This especially includes instruction. Beyond the more important safety issues, well-trained divers are more likely to invest in gear, travel and more training, and more likely to refer friends. So, training fewer divers well in a given time is likely more productive from a business perspective than training more divers poorly in the same interval.
- Dive businesses thrive on customer experience. Diving is all about customer experience, especially in training and travel. Engagement and customer experience tend to go hand in hand. Engaged employees and instructional staff have a passion for what they do and with whom they work that contributes to this.
- Trust. Knowledge-economy workers need relative autonomy and responsibility for managing their own productivity. This doesn’t mean ignoring what dive center staff does, but providing guidance and goals that allows them to get their work done without micromanagement.
- Results over effort. Recognize when people work hard and for long hours, but for most tasks focus on doing the right things well over simply staying busy. Reward innovation that saves money/time, expands services or improves customer experiences.
Adapted from the 4th Quarter 2018 edition of The Undersea Journal®, written by Karl Shreeves.