The PADI 50th Anniversary campaign celebrates PADI as yesterday’s trailblazer, today’s leader and tomorrow’s future in the dive industry. This global campaign draws on industry icons and legends to share PADI’s story throughout the evolution of the dive industry over the past 50 years, clearly reinforcing PADI’s position as the authority in recreational diver training now.
The PADI organization will celebrate its golden anniversary throughout 2016 with the following plans currently in place:
- Additional video testimonials featuring dive industry luminaries – past and present – will be produced and shared via PADI channels.
- The PADI logo received a special, 50th anniversary treatment and will mark PADI communications throughout 2016.
- Hosting contests and giveaways focused on the 50th Anniversary across PADI social networks and in certification card mailings.
- Limited-edition 50th Anniversary certification cards will be issued to all divers earning certifications throughout 2016. Several styles will also be available as replacement cards.
- PADI’s 25 millionth diver certification, expected to be issued during 2016, will be celebrated via an extensive media push.
All PADI Members are invited to join the celebration. The PADI 50th Anniversary logo and related marketing collateral is available on the PADI Pros’ Site.