PADI on Tour – UAE

At the beginning of March, PADI staff travelled to UAE to hold a series of events aimed to meet and support PADI Members – PADI Dive Centers and boost the diving industry by promoting divers acquisition.

The team was composed by: Mark Spiers (Vice President) – Jonas Samuelsson (Territory Director) – Teo Brambilla (Regional Manager) – Sascha Engeler (Regional Manager) –   Firas Jundi (Training Consultant & Examiner) – Jessica Armishaw (Senior Marketing Manager) – Amber Swan-Hutton (Marketing Executive – Events) – Cathy Evans (Marketing Consultant – Social Media) – Fraser Bathgate (Advisor Adaptive Techniques).

Here the busy agenda:


11 owners and managers of different Diving and Freediving Centers in UAE and KSA attended the program aimed to equip PADI professionals with the core knowledge and skills necessary to operate a cutting edge PADI dive business.

Participants gained an all-round understanding of how dive businesses and managers should function in a domestic environment while also developing analytical, problem solving and strategic planning skills that are attractive within the dive industry.

Dive MENA Show:

Part of the Dubai International Boat Show, the dive show was a great chance for PADI members to catch up with the ‘PADI Middle East Team’  to discuss business support, receive free consultancy  or simply have a friendly chat. PADI presence at the show was also used to promote diving activities to newbies and motivate divers to continue their education.

Member Forum: 

More than 150 PADI members attended the 2019 PADI Member forum. The update was a fantastic opportunity to ask questions and source all new information needed to further enhance the courses taught but also stay tuned with ‘what’s new’ with PADI.


This live event was a great opportunity to update Course Directors and IDC Staff Instructors on the latest standards changes to the Instructor Development Course revision, and provide a broader overview of PADI developments planned for 2019 and beyond. The attendance at this event enabled participants to teach the revised IDC curriculum when launched later in 2019.


The PADI Beach Day was held on Dubai’s famous City Beach on Friday the 8th March!

With plenty to do all day, from beachfront yoga at sunrise, to talks throughout the event from a selection of PADI professionals, Project AWARE and our inspirational PADI Ambassadivers participants had no shortage of entertainment.

Entertained by live performing DJ, delicious food, underwater treasure hunts and water sports on offer, attendees settled in for a day of fun in the sun!

The presence of 10 Diving Centers gave also the opportunity to chat to local Instructors about PADI certification courses or find out more about the best places to dive in the UAE. The icing on the cake a pool where people could try to dive or freedive all day long!