Are you getting the most from your PADI marketing power?
The PADI logo is the most distinctive and powerful logo in the diving industry. Recognised as a sign of quality diver training and service, divers around the planet proudly state that they have ‘got my PADI’.
As a PADI dive centre, a key benefit of your membership is the right to utilise the power of the PADI brand to bring more custom to your dive centre – here are some suggestions on how to make sure you are doing this effectively:
- Use your PADI Dive Centre Marketing kit to its full effect. Every renewed PADI dive centre receives a physical marketing tool kit which includes flags, banner and other marketing collateral completely free of charge. Maldivian dive centres can get their tool kits through MA Services, the official PADI material distributor in the Maldives. If you have not yet received your pack, make sure you contact them directly to arrange collection.
- Use your digital resources – make sure your website shows the PADI logo – you can download a range of logos by logging into the PADI Pro Site and clicking the following link: https://www2.padi.com/mypadi/templates/cb-login.aspx?id=2782
- Also make sure you are using the latest images and text to boost your website’s impact! All dive centres in the Maldives have been sent an email providing them with a digital marketing tool kit that includes pictures, videos and text for you to use on social media and websites. If you have not accessed this yet, contact firstname.lastname@example.org for more information
If you want more information on how to effectively boost your marketing, and drive more custom to your centre, join us at a PADI Business Academy! Next event is scheduled in September in Male.