A selection of PADI ReActivate marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers as well as those who might want to just refresh their skills before a trip or continuing education course.
Toolbox Tip #3
ReActivate posters are an excellent tool to help catch the eye of inactive divers (or those looking for a confidence boost) when you might not be immediately available to chat with them face-to-face.
Place posters around the dive shop (both inside and outside) to grab the attention of divers who have come to browse upcoming trips or courses and may like the idea of an extra refresher on their existing knowledge and skills before they continue.
To help reach other potential inactive divers who may not yet be thinking of returning to the dive shop, try positioning posters around your local area (remember to ask permission first!).
Some ideas on places to hang posters could include:
- Local community and outdoor activity centres
- Swimming pools or health clubs
- Marine / boating suppliers
- School events or children’s clubs
- Waiting rooms, such as at dentists, salons or doctors
- On noticeboards during local fairs and events
- In other local businesses who have a shared interest – such as a travel agency
- Suppliers who you have a good link with such as your printer or venue hire
- Local employers’ staff noticeboard
The more people who see your poster will mean the more chance of an inactive diver receiving your message or a non-diver using word of mouth to share the information with someone they know.
To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.
About PADI ReActivate:
A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.
PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.
Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.