New Year News – A short heads up on 2017

Hi all,

With this being a monthly blog aimed at the North of the UK I wanted to share some useful information that will hopefully bring you all a few bits of success in 2017

Freediving

I have mentioned the PADI Freediver programme before and what benefits it will bring to your Centre http://wp.me/s4SSW1-9766. It brings me great joy to announce that we now have Steve Millard on board as a PADI Freediving Instructor trainer. Steve has a long history with Freediving so I was very happy when he spoke with me about choosing PADI to help grow the Sport within the UK. Steve is happy to be your go-to person to either bring you (or the team) up to speed as freediving instructors and beyond. Or if you see the business sense to add it to your centre but don’t feel you can do it justice then he could be your instructor for hire to start building your Squad.

If you have not tried it yourself the PADI Freediver manual is 3 courses in one (Freediver, advanced Freediver and master Freediver). I will be going on the road with Rich Somerset, Steve and some of the major brands to run the Business of freediving workshops. Please let me know if you are in the UK North and would like to find out more.

Here is the latest video on the PADI YouTube channel

Live Events 2017

I will be on tour with some of the big guns looking at workshops, training and forums across the North of the UK. Locations we are looking at are

  • Newcastle – Forum, freediving and equipment in.
  • Leeds – Business Academy
  • Capernwary – Dive day, drysuit and Forum.
  • Blue lagoon, Dive day, speciality Schermafbeelding 2017-01-13 om 14.44.50workshop and Forum.
  • 8 Acre – freediving.
  • Stoney, Forum – freediving and equipment.
  • The Delph- Forum, drysuit and equipment.
  •  Gildenburgh – Dive day, drysuit and Forum.
  • Orkney – Forum.
  • Edinburgh equipment, Dive day and Forum.
  • Glasgow, equipment, Dive day and Forum.

This is not a definitive list as there are a couple of big events in the pipeline but, as I write this blog these are what I have planned for the first 6 months. I will be looking to do a good number of private forums still this year also.

Events will be shared on Eventbrite, Facebook and direct emails.

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There is a planned Business Academy in Leeds on 3rd of July. If you have never been on one then you are missing out. We cover a whole load of Business training in an environment that you can focus on the Job in Hand. Let me know if you would like some details but it is worth coming along from a Networking point alone as there will be like minded Peers who are driven to make a success of their business.

Pricing Work Shops.

One of the most commonly raised points on a meeting is over prices. Only you know your costs but what I can help with is to make sure you are getting a profit from really crunching the numbers and suggesting solutions. Do you know which items are given you the best returns? This workshop something that can be done remotely and is a real commitment in time for both yourself and me so this will be on the first come first severed basis. But if you would like to work on it yourself then I am more than happy to send you the files to work on. As with all things that are finance you have, to be honest with the report you are running and anything shared with me will be kept in confidence.

PADI Sales incentive 2017

Emily and Su-Li have been working hard with Emma and Myself to really look at a sustained campaign for 2017. Please call them in the office for the details but it would be worth your while to get up to speed on the offers and factor them into your pricing. PADI staffThere is only one goal that we have as your PADI team and that is to help you do as well as possible. We are all believers in growing the UK market and have invested heavily in marketing the UK to new divers.

London outdoor and adventure show 2017

I will not be at the show myself this year as I will be expecting to be a dad part 2 over that weekend. A shame not to see you all but… I hope you understand. The rest of the team will be there so please come and see them. But again the main focus of the PADI stand will be to reach out to new and old divers alike to drive them into PADI dive Centres to help bring them to the underwater world that we all hold so dear.

I am looking forward to seeing you over the coming 12 months but please email/call/facebook/Whatsapp/etc etc if you need any help.

One last video to leave you with as a hopeful touch of inspiration.

1st Quarter 2017 Edition of The Undersea Journal Now Available Via PADI Library App

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Every quarter The Undersea Journal is filled with stories and articles that help you stay informed and inspired as a PADI Professional. In addition to choosing a printed magazine there are several digital reading options for this useful publication:

1. Using the PADI Library App (Apple App Store | Play):

  • From your mobile device, open your Library in your PADI Library App, download and view.
  • On your computer, select Certification Paks from the Log In tab at the top of padi.com. From there you’ll be able to view the magazine in the Online Manuals portal.

2. Via the Zinio app on your computer or mobile device.

3. As a PDF on the PADI Pros’ Site. Log on to the Pros’ Site and click on the References tab. You can download the entire magazine or choose to download it in sections.

Each quarter, the latest edition of the publication will be added to the PADI Library.

If you’re a digital subscriber, you’ll continue to receive an email notification that your publication is available for viewing on Zinio. If you’ve opted for the printed version, it will continue to be delivered to your mailing address.

Training Bulletin Live – Webinar Schedule 1Q2017

Please find below the dates for the next round of Training Bulletin Live Webinars:

As always, we will be discussing the latest standards changes, providing background information on the updates and insight into how these can be integrated into your training. We will also be reviewing new products and providing business and marketing advice.

1st Quarter:

31/01/17 English

https://attendee.gotowebinar.com/register/488247314345884418

02/02/17 French

https://attendee.gotowebinar.com/register/4348773376959847170

06/02/17 Spanish

https://attendee.gotowebinar.com/register/6056237969082054658

07/02/17 Dutch

https://attendee.gotowebinar.com/register/4791462047069895682

08/02/17 Scandinavian https://attendee.gotowebinar.com/register/5203818489904571906

09/02/17 German

https://attendee.gotowebinar.com/register/5693648721055463170

12/02/17 Italian

https://attendee.gotowebinar.com/register/5265692407245988610

13/02/17 Portuguese

https://attendee.gotowebinar.com/register/6516228554166832386

14/02/17 Arabic

https://attendee.gotowebinar.com/register/8073900080167318274

15/02/17 Russian

https://attendee.gotowebinar.com/register/8997736138103768066

16/02/17 Polish

https://attendee.gotowebinar.com/register/482713472327394050

 

If you have any questions regarding the webinar you can email [email protected]. We look forward to speaking to you during the webinar.

PADI Business Academy Lite 2017 Schedule & Pricing

PBA Lite 2017 Blog HeaderSupercharge Your Dive Operation in 2017 & Beyond

Want to streamline your multi-channel marketing strategies this year and improve the overall effectiveness of your initiatives?  Learn how by attending one of the PADI Business Academy Lite one day Seminars.

1 day PADI Business Academy Lite – €99 – £88 – CHF107

2017 Presentation Topics

The PADI Business Academy Lite focuses on the integration of both a strong digital marketing strategy as well as business, sales, customer service and training opportunities.

PBA Lite attendees will benefit from presentations on:

• Website enhancement
• Sales techniques
• Social Media
• Customer Service improvements

And as a Business Academy Graduate attendees will be entitled to an exclusive Sales Promotion, helping to drive their digital business forward.

To register, simply click here to download and complete the form and return it to David Protheroe in the Marketing department.

Date Country City Language
22 February Sweden Stockholm English
27 February Sweden Göteborg English
20 March Switzerland  Bern German
22 March Denmark Copenhagen Danish
7th April Portugal Lisbon Portuguese
9th April Saudi Arabia Jeddah Arabic
21st April UAE Dubai English / Arabic
25th April Spain Madrid Spanish
26th April Spain Barcelona Spanish
2nd May Cyprus Paphos English
3rd May Cyprus Protaras English
10th May Canary Islands Lanzarote English
12th May Canary Islands Tenerife English
27th – 28th June Maldives Villa College Male English
24th – 25th July Cape Verde Santa Maria Portuguese
1st September Italy Ustica Italian
October Zanzibar Zanzibar Town English

EXCLUSIVE SALES OFFER!
Register today and as an attendee you will be entitled to our exclusive 5-4-4 sales offer on all digital products¹

OWD_touch¹Valid on all PADI digital products excluding eLearning for PBA Lite 2017 attendees.

*Please note that PBAs shown in this Schedule may be subject to change or to be cancelled. If you plan to attend a 2017 Business Academy Lite, please check this schedule regularly. Additional PBAs may be added during the year.

** For accounts purposes the currency charged will be reflective of the currency that the attendees pays their renewal fee in, irrespective of PADI Business Academy Lite location.

***Price does not include VAT

Full throttle diving in the Maldives!

Underwater scooters can easily spice up your diving adventures at Prodivers! The Lhaviyani Atoll is known for its reef channels or the so called kandus where the water flows in and out of the atoll. At these spots we can see huge congregation and a abundant variety of pelagics that rush to these areas to feed. Here you are able to see a lots of marine life such as grey reef sharks, eagle rays, napoleons, tunas and barracudas – gathering in large numbers!

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The main advantage of underwater scooters is that they take away the effort of fin kicking to these big fish hot spots, as well as the effort of staying there. In fact, the best big fish action takes place when currents are strong and flowing in the right direction. So with a scooter you are the luckiest diver out there.

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Besides increasing your chances of seeing squadrons of eagle rays and dozens of reef sharks on the channel’s edge, scooter diving is also incredible fun. With a bit of practice you can quickly be ready to fly past the reefs yourself and enjoy seeing these great areas! All of our Instructors are PADI DPV Instructors so you can do your PADI Scooter Specialty at any time you wish with Prodivers!

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DCIM100GOPROGOPR1935.

It is very common the first thing divers say after ascend from their scooter dive, that this was the best dive of their life. What may sound to you as a slight overstatement is very likely the same reaction you will have after your first scooter dive. Chances are that you will experience an overwhelming feeling of joy and have a huge grin on your face once you tried it the first time! Come and join our scooter dives!

www.prodivers.com

 

 

The benefits of being a PADI Five Star Dive Center

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If you are thinking of taking your PADI dive business to the next level, becoming a PADI Five Star Dive Center or Resort will raise your game!

As a PADI Five Star Dive Center or Resort, you will receive benefits* over and above those offered to PADI Dive Centers and Resorts, including:

  • An additional 10% off your usual purchasing level
  • Premier listing (high visibility) on the Dive Shop Locator
  • Authorisation to conduct Assistant Instructor courses
  • Preferential PADI Business Academy attendee pricing
  • Specially-designed, gold certification cards for your students, distinguishing your business as a superior PADI Dive Center
  • Exclusive PADI Five Star Dive Center marketing support including:
    • Bespoke Store Wrap, at PADI’s discretion
    • Personalised e-Marketing consultations
    • Dedicated Facebook advertising campaigns

Don’t take our word for it! See what Mark Murphy, owner of Oyster Diving, has to say about their PADI Five Star Dive Center upgrade:

Approximately 2 years ago Oyster Diving took the plunge and invested in our infrastructure to gain our PADI Five Star Dive Centre status. In a relatively short period of time we have recouped our investment and our turnover has grown further than we forecast. I put this down to several key factors; more assistance and contact with PADI who help us build our business by giving us a good business advice, helping us to attract new divers in the local community through joint local marketing initiatives as well as listening to our needs and wishes.

The PADI Five Star Center logo on our website adds credibility and reinforces our position as a premium dive centre. The PADI logo is synonymous with scuba diving training so the Five Star status means that customers know they are booking with a trust worthy and quality establishment.

We are now looking to invest further to become a PADI IDC center so that we can build customer loyalty even further by offering more professional scuba courses. I believe this will further enhance our premium brand position as well as attracting new customers who might not have come to us.

Ready to become a PADI Five Star Dive Center or Resort? Contact your PADI Regional Manager or [email protected] and see your business grow.

*Listed benefits may change, at PADI’s discretion

PADI Business Academy ends 2016 on a High

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In late November 2016 the PADI Regional Headquarter in Bristol was home to a very special event.  Store owners and managers from all over the EMEA territory gathered for the two day PADI Business Academy (PBA), the cutting edge marketing programme which focuses on current business acquisition and retention strategies and tactics.  To reflect the multi-cultural environment that PADI draws strength from, this exceptional PBA was presented simultaneously in 5 languages (Spanish, French, English, Italian and German) by expert PADI staff and Regional Managers.

Thirty-three international attendees took part in a series of presentations and workshops.  By the end of the programme they had gained insights into, and hands on experience with, the latest social media platforms, marketing and business strategies and also visited the PADI office, giving them the opportunity to meet PADI staff.

As well as an updated look at Social Media, Website enhancement and CRM, the 2016 PBA included new, cutting edge, presentations such as Online Advertising, Email Marketing and more.  As marketing and business development techniques are constantly evolving, the attendees had a chance to develop precious skills to grow not only their PADI Dive Centre business, but the dive industry as a whole.

The PBA was also a chance for PADI Dive centre owners to meet and interact with other business owners from all around EMEA during the evening socials, enabling an ever stronger PADI community.

Want to harness the power? PADI Business Academy is the powerful, and hugely successful, business development tool only accessible to PADI members. Look out for our 2017 PADI Business Academy Schedule coming soon.

Save the Date – 15 July 2017

In 2016, men and women from Michigan to the Maldives, Thailand to Turkey and everywhere in-between took part in more than 700 PADI Women’s Dive Day events in 77 countries across the globe. New and expert divers came together, gearing up for everything from high tea on the high seas to shark dives and underwater cleanups.

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Be part of the third annual PADI Women’s Dive Day on 15 July 2017. Promote your business and strengthen both the local and global dive community by hosting an event.

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REGISTRATION WILL OPEN SOON.

My PADI Club Benefits for PADI Members

In the last My PADI Club blog article, you read about the new My PADI Club coming in 2017 and how it offers tools, expert advice and a community of like-minded divers to make it easier for people to explore, learn, and share their passion for diving.

But, My PADI Club is also packed with benefits for PADI Members. Here are just a few:

Grow Your Business –  Use diver savings on PADI courses and top gear as incentives to increase sales and certifications with Premium Club Members.

Advertising for Your Business –  Promote your business directly to potential customers by updating your profile with info and services.

Earn with Every Diver You Enroll –  PADI Dive Centers, Resorts, and Pros will earn commissions on registered Premium Club Members.

Stronger Customer Relationships –  Leverage Club tools to search and connect with customers to notify them of events and promotions.

To learn more, contact your PADI Regional Manager or Training Consultant and stay tuned to hear more about My PADI Club.

 

2017 Instructor Development Updates

id_updateWe are pleased to invite you to join us at one of the Instructor Development Update events taking place in 2017.

These live events will give you a chance to be updated on the latest Standards changes to the Instructor Development Course, and provide a broader overview of the exciting PADI developments planned for 2017. Additionally, the updates will allow you to complete live evaluation practice alongside an Instructor Examiner in either confined water or in a knowledge development session.* You will evaluate real time sessions and have an opportunity to discuss your scores with an Examiner. Further to this, you will also have an opportunity look at marketing techniques for your Instructor Development Courses, and address any general PADI questions you may have.

Attendance at each event is limited and open only to IDC Staff Instructors, Master Instructors and Course Directors**. These events will meet the Course Director Update requirements. They also count towards seminar credit for Master Instructor and CDTC applications.

Date Location Price (+VAT where applicable)
20th March 2017 Padova, Italy 259 euros
26th April 2017 Paradise Island 259 euros
14th May  2017 Leicestershire, UK £212

Please register by completing this registration form and returning it to [email protected] Please provide a telephone number that we can call you on to then take payment details over the phone.

Can’t make these dates? Don’t worry – an online update will also be available later in 2017!

*The evaluations will involve a live role play, with PADI staff acting as students and instructors. You will be able to watch and evaluate alongside an Examiner, with the opportunity get feedback on your evaluation based upon their control scores. Confined water presentations will not require you to use scuba and evaluation will be conducted by snorkelling. Evaluation slates are provided – you should bring a mask and snorkel, along with appropriate exposure protection if you wish to participate. Participation is optional. Where a pool option is not possible, a live role play by PADI staff of knowledge development evaluations will be provided.

** Not an IDC staff Instructor? Contact the Training Department to find out how to become one!