A PADI® Worldwide survey of nearly 400,000 PADI divers shows that 97% of inactive divers intend to return to diving. We know that this number hasn’t followed through in the past, so this is a massive opportunity gap that hitherto has been missed. PADI’s new ReActivate™ program presents a fantastic means to close that gap by providing a quick, convenient and prescriptive way to brush up divers’ knowledge and skills, backed up with a proactive and targeted marketing campaign.
The new PADI ReActivate programme is a revolutionary benefit you enjoy as a PADI Professional because it gives you a credible tool for tapping into a huge potential market. It’s strategically different than anything anyone in the dive industry has ever offered before. With ReActivate, we show inactive divers how to return to diving and we develop innovative ways they can keep diving, even when “life” gets in the way.
Reaching these divers has challenges. They don’t frequently read dive magazines or visit dive-related websites. It requires communication beyond normal dive media. PADI will use its resources to do this in a proactive and significant way. As you may expect, PADI will be marketing ReActivate within and beyond dive media to wake up and engage inactive divers.
To hear more, join a dedicated webinar on Tuesday, 9 September 2014 at 7pm UK time for a special edition of Training Bulletin Live! To learn all about the PADI ReActivate program. This one-hour webinar will touch on the integration of the new ReActivate program, standards and procedures changes, the innovative materials available for this program and much more!
For those unable to attend the live webinar on 9 September 2014, a recorded version of the PADI ReActivate webinar will be posted to the BOD Webinar page located under the Pro Development tab of the PADI Pros’ Site. In addition to the recorded webinar, you can also reference the Special Edition Training Bulletin featuring the PADI ReActivate program along with the new ReActivate Instructor Guide, the related PADI Guide to Teaching segment and Frequently Asked Questions posted on the Pros’ Site (translations to follow shortly). We will also be releasing translated webinars shortly thereafter, so watch out for information on these.