New tools available in the campaigns folder of the Retailer and Resort Association Marketing Toolbox.
These tools have been designed to encourage your customers to bring friends and family to your dive store. You may already give incentives to returning customers for referring friends, but is it known to all of your customers?
To fully integrate this campaign, create a landing page on your website with your Refer a Friend special offer. Then incorporate these tools across your website and newsletters pointing to the newly created page:
Print A1 posters for in-store displays and hand out A4 flyers to customers for offline marketing:
The Refer a Friend offer?
Consider the following incentives as potential offers for the Refer a Friend Campaign:
- Discount for your next dive
- Discount for your next PADI course
- Discount on diving equipment
- Refer 5 friends and get a free dive
- Refer 5 friends and get a free pair of fins
- Refer 5 friends and get 50% off your next PADI course
Implement the Refer A Friend campaign across your emails to ensure maximum exposure and awareness amongst your customers. You can add a Call To Action to your current email templates, or use one of the PADI email templates using your Mailchimp login**. Send the email to your students and divers whenever they have completed a course, trip or dive.
** You will need to add your logo and edit the links to point to your dive store’s pages. As default they re-direct to PADI.com pages.
Discover all the assets available for your integrated Refer a Friend campaign in the RRA Marketing Toolbox today. If you need assistance, contact your PADI Regional Manager or the PADI EMEA Marketing Department.