PADI Course Directors, the highest level of PADI Professional, are much sought after individuals within the diving industry.
Becoming a PADI Course Director is one of the toughest challenges an experienced PADI Professional will face throughout their career. Many rigorous prerequisites must be met before the aspiring PADI Pro may submit an application to be selected for the Course Director Training Course (CDTC). While many PADI Pros aspire to taking part in the CDTC and becoming instructor trainers, only the very best are selected. The CDTC itself is intense, teaching prospective Course Directors everything from how to conduct an Instructor Development Course to how to market and grow their business. Each candidate is subject to continuous evaluation in the classroom and in the water, and it is not until the final evaluation on the final day that the individual knows whether they have made the grade.
This elite group of PADI professionals is responsible for creating the highest calibre of instructors around the world: PADI Open Water Scuba Instructors. Course Directors also train PADI Instructors in their continuing professional development to become PADI Speciality Instructors, IDC Staff Instructors, and EFR Instructors. The responsibility on Course Directors to keep standards high cannot be underestimated and PADI is proud to have the best instructor trainers in the diving industry.
To that end, each year PADI applauds and rewards its most productive Course Directors in the form of the Frequent Trainer Program (FTP). Dependent on PADI Professional training productivity during the preceding year, PADI awards Course Directors who meet minimum FTP requirements with either Silver, Gold or Platinum status for the current year.
PADI Europe, Middle East and Africa proudly announces its list of 2015 Frequent Trainers. This select group of Course Directors, from all over the EMEA territory, have been busy creating future PADI Instructors – who will in turn create new PADI divers in 2016.
Join us in congratulating the 2015 Frequent Trainers, and find out more about the CDTC here.
In January 2014 I reached another life goal and became the PADI Regional Manager for the Canary Islands, Cyprus and Switzerland (the German Speaking Part). I made this transition after taking my Course Director course in the Dominican Republic in the summer of 2013 and leaving the Swiss branch of PADI when PADI Europe became PADI EMEA. Cyprus and the Canaries are two of the furthest islands apart in the continent of Europe and my life as an RM is a constant whirlwind of travel adaptors, planes and time zones.
I love it.
I wouldn’t change a thing.
The hustle and bustle that is PADI has been, and is, the best part of my life. My job as RM is many things, but my main responsibilities are support, reports, and helping the growth of the dive industry as a whole. However – sometimes I am the bearer of great news for my members, and this has to be one of the biggest highlights of the job. Great news can take many shapes and sizes, but being the bearer of a PADI AWARD gives me a warm and fuzzy feeling.This year saw two Course Directors reach the HUGE milestone of achieving 1000 professional certifications. Let me say that again: a thousand certifications!!
Inspiring isn’t it?
I think so.
But how did they get there? What makes them stand out above the others? I went to visit
David Taylor and Kevin Turner in February 2015 in the Canary Islands with a rather heavy backpack full PADI awards. After the ceremonious presentation, handshake, and the muscle memory click of posting it all on my social media platforms, I had the chance to talk to them about their achievements. I wanted to know how they managed to facilitate a whole army of instructors to pass their respective instructor examinations (IE) and release them into the world. As a Course Director, myself I am in awe of these two. I want to teach more IDC’s, and perhaps one day I too may become a platinum course director.
So what is a course director? Well, a course director is a Master Instructor who has taken the next step to join the most elite group of instructor trainers. They are the most influential leaders. They are the crème de la crème of role models. They have had to go through a tremendous program in their Course Director Training Course. Oh, and did I mention that this program only runs in two places on earth? The Dominican Republic and Malaysia are the breading ground of the course director – and the cost of even taking the exam is an investment that should not be taken lightly. You are lucky if you are even selected. Only those instructors who perform in the highest capacity and who are recommended most highly by their peers will even be considered for the program. It is one of the most competitive processes that I have ever been through. This is just the beginning.
After completing and passing the program, a new Course Director can then start to teach IDC’s. They can start shaping the future of the new generations of instructors that will ensure the continued growth of our industry.
Kevin Turner and David Taylor are both platinum Course Directors, meaning that they have made over 100 divers into instructors within a year. That number alone is huge in such a small time frame. In order for these two course directors to receive the award that I handed them they had to achieve this level for a decade. That is serious dedication. That is a serious love of the ocean. That is amazing!
Register for PADI Programs at the Westgate Las Vegas Resort & Casino (formerly known as the Las Vegas Hilton)
Course Director Update 2015 Tuesday, 18 November 2014 7:30 AM – 12:30 PM PST
This year’s Course Director Update will feature breakout sessions structured to emphasize interaction and engagement with colleagues and PADI staff. Learn and share cutting-edge pro training techniques in these sessions, which provide a valuable platform for discussing Instructor Development topics critical to a successful 2015. Renewed, teaching status Course Directors qualify to attend this half-day program. Topics include:
New course offerings and materials, along with practical tips on updating pro programs and keeping candidates current.
Risk management topics, including a control technique workshop.
“Back to Basics” Instructor Development marketing, focused on effective database use, email marketing, customer service and secret shopper test cases.
Evaluation training workshop showcasing the revised PADI Open Water Diver Prescriptive Lesson Guides.
Don’t miss the PADI Frequent Trainer Program award ceremony recognizing PADI Platinum Course Directors.
Contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296 to register.
Emergency First Response® Instructor Trainer Thursday, 20 November 2014 8:00 AM – 1:00 PM PST
This half-day program is open to Emergency First Response Instructors who have completed the preparatory online component and conducted at least five Emergency First Response courses or issued at least 25 Emergency First Response course completion cards. This program includes access to online presentations, an Emergency First Response Instructor Trainer Manual (digital version) Emergency First Response Instructor Course Lesson Guides, Emergency First Response Instructor Course exam booklet and the Instructor Trainer application fee. Please bring a current or updated Emergency First Response Instructor Manual.
To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.
IDC Staff Instructor Update Friday, 21 November 2014 8:00 AM – 12:00 PM PST
NB: This program will be held at: City of Las Vegas Municipal Pool 431 E. Bonanza Rd. Las Vegas, Nevada, USA 89101
Join PADI staff for an inwater clinic focused on conducting and evaluating PADI Open Water Diver course skills in a confined water setting, with particular attention to course revisions influencing Instructor Development. Don’t miss this opportunity to learn from and network with the PADI Course Director Training Course staff, which helps develop and revise PADI materials and evaluation criteria. *NOTE: Please bring mask, snorkel, fins, wet suit, and the current Confined Water Presentation Evaluation Slate (product no. 60575).
To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.
Keeping up to date with changes in technology and programs designed to help a business become more profitable and efficient is important for PADI Dive Center or Resort owners. Don’t miss out on the great opportunities the latest version of EVE offers.
EVE – What’s New in EVE 5.9? Wednesday, November 19, 2014 from 8:00 AM to 10:00 AM (AST)
Language options – run EVE in Spanish, for example, as well as English. You can mix and match depending on what’s best for you, your staff and your customers.
Windows 8 Tablet platforms – run EVE on your tablet devices.
Display and user interface options – touch screen advances and more user-specific customization.
PIC Online integration – with the new PIC Online platform.
EVE – Would you like more divers to train with you? Wednesday, November 19, 2014 from 10:00 AM to 12:00 PM (AST)
Creating a course schedule, assigning instructors to scheduled classes, booking customers on to those classes and certifying divers automatically through PIC Online – all this can be done through EVE. Learn how EVE can automatically segment divers by certification level, by equipment ownership and by recorded interest, so you can target the right divers at the right time with the right continuing education program that meets their needs and keeps them coming back.
EVE – EVE Agent…your best employee Thursday, November 20, 2014 from 8:00 AM to 10:30 AM (AST)
Learn how the EVE Agent works full time, in the background, targeting customers with automated messages based on their activity. Inquiry follow-ups, course marketing promotions, continuing education marketing, and service reminders—all targeted precisely and delivered automatically via online newsletter systems with social media integration. EVE Agent sends specific and relevant messages to each customer, at the right time, increasing marketing success and keeping customers happy and doing business with you. Sign up for a hands-on guide to setting up these emails and newsletters using PADI’s email templates and integrating with MailChimp.
EVE – Are you getting the most from your website? Thursday, November 20, 2014 from 10:30 AM to 12:00 PM (AST)
Your online presence should project your dive center or resort to the entire web community – advertising, promoting and selling classes, trips and equipment to customers both current and new. Learn how to use EVE to:
Expand your sales territory to the largest possible customer base.
Integrate with the EVE Calendar.
Link to your EVE Online store (complete with a personal, user friendly, content management system) and include blogs and social media feeds.
In real time, learn how to set up and manage your website. You’re in control of your online presence.
EVE – Is Driving up Equipment Sales your goal? Friday, November 21, 2014 from 8:00 AM to 10:00 AM (AST)
Sales drive business. See how to make sales, create packages, sell courses and manage inventory with EVE. What’s more, EVE can use that sale as a unique chance to promote continuing education. Every PADI course can generate equipment and travel sales. In turn, those sales encourage the sale of the next PADI course. Learn how using EVE’s sales packaging, program marketing, customer relationship management and continuing education follow-up tools can substantially enhance sales revenue.
EVE – Joining the dots together with EVE… an integrated approach to your dive business. Friday, November 21, 2014 from 10:00 AM to 11:00 AM (AST)
Think about how many stores, perhaps even yours, manage their day-to-day business:
CRM (marketing) system
Calendar and schedule
Ask yourself if any or all of that information has to be entered, updated, tracked, monitored and managed with separate systems. Then consider the advantages if one system was at the heart of all of those functions. When using the EVE suite of services in combination, discover the:
EVE – What’s working for you? Friday, November 21, 2014 from 11:00 AM to 12:00 PM (AST)
Which of your profit centers has the highest revenue? Which day of the week is your key sales day? What’s the value of the inventory you carry? How many PADI Open Water Divers did you certify last year? And how many went on to Advanced Open Water? Financial and business analysis is at the heart of your success as a store owner. Come and discover how EVE’s reporting and analysis tools can lead you to the right business decisions.
Book your room before 31 August to be entered to win the PADI Social VIP experience!
PADI Travel Network has secured a room rate of just $95 US per night (plus tax) at the Westgate Las Vegas Resort & Casino for DEMA Show 2014. Put yourself at the center of the action and take advantage of the conveniently located PADI programs in the hotel’s convention center, close proximity to the Las Vegas Convention Center South Hall and the PADI Social shuttle pick up location. Plus, if you book your room through PADI Travel Network by 31 August 2014* you will be entered to win one of three VIP upgrades, compliments of PADI Travel Network. Don’t delay, contact PADI Travel Network at 800 736 7021 (US and Canada), +1 949 858 7234, ext. 2555 to reserve your room space today.
*Book your DEMA Show hotel room with PADI Travel Network between 1 July and 31 August 2014 and you’ll be entered to win one of three VIP booths reserved for you and five of your friends at the PADI Social. One of the three VIP booth winners will also be upgraded to a suite. The winner of the suite upgrade must hold a reservation for at least four nights at the Westgate Las Vegas Resort & Casino booked through PADI Travel Network to qualify for the upgrade. Winners will be chosen at random and announced no later than 15 September 2014. Reservations must have been taken between 7:00 AM PDT on 1 July 2014 and 5:00 PM PDT on 31 August 2014. Must be 21 years or older and hold a valid driver’s license or passport to enter Vanity Night Club.
For more information on all PADI at DEMA events please visit the PADI Pros’ Site.