Quick wins to target new markets

Easy steps every dive centre can take to attract customers from China

With Chinese tourism making up more than 30% of all visitors to the Maldives, every dive centre benefits from ensuring that these potential customers know about the PADI courses being offered.Did you know that PADI has a dedicated Chinese marketing tool kit especially for you? You can access it free of charge by logging into the PADI Pro Site, and then clicking this link:

http://padi.co/cnkit

There are a huge number of resources available to you.

Each link in the tool box has two options. The option on the left is ‘simplified’ Chinese. The option on the right is ‘traditional’ Chinese.Tourists from Taiwan, Hong Kong and Macau are most likely to speak Traditional Chinese, whilst those from China, Malaysia and Singapore are most likely to speak Simplified Chinese. Depending upon the tourists in your area you may choose to use one or both versions.The more you tools use, the better the results will be. However, if you are short of time, here are a few key steps to take:

  • Exterior signage is a key step to show visitors that you are able to cater to their needs. The marketing tool kit includes a PADI Open Water Diver course poster and banner that you can download – this represents a great starting point.
  • If you work with a hotel or guest house, you can use the specific images to create brochures or hand-outs for guests
  • There are dedicated promotional videos available for you to use on TV screens in your centre, or at welcome events for arriving guests.
  • If you need help employing Chinese instructors, you can advertise jobs on the Chinese PADI Pro Site – simply log into the PADI Pro Site and click the link below:

https://www2.padi.com/mypadi/pros/my-pro-development/jobs/mainpage.aspx

You’ll find the Chinese employment board at the bottom of the screen.

If you need further assistance in accessing the Chinese diver market, contact your regional manager at [email protected]

PADI Power!

Are you getting the most from your PADI marketing power?

The PADI logo is the most distinctive and powerful logo in the diving industry. Recognised as a sign of quality diver training and service, divers around the planet proudly state that they have ‘got my PADI’.

As a PADI dive centre, a key benefit of your membership is the right to utilise the power of the PADI brand to bring more custom to your dive centre – here are some suggestions on how to make sure you are doing this effectively:

  1. Use your PADI Dive Centre Marketing kit to its full effect. Every renewed PADI dive centre receives a physical marketing tool kit which includes flags, banner and other marketing collateral completely free of charge. Maldivian dive centres can get their tool kits through MA Services, the official PADI material distributor in the Maldives. If you have not yet received your pack, make sure you contact them directly to arrange collection.
  2. Use your digital resources – make sure your website shows the PADI logo – you can download a range of logos by logging into the PADI Pro Site and clicking the following link: https://www2.padi.com/mypadi/templates/cb-login.aspx?id=2782
  3. Also make sure you are using the latest images and text to boost your website’s impact! All dive centres in the Maldives have been sent an email providing them with a digital marketing tool kit that includes pictures, videos and text for you to use on social media and websites. If you have not accessed this yet, contact [email protected] for more information

If you want more information on how to effectively boost your marketing, and drive more custom to your centre, join us at a PADI Business Academy! Next event is scheduled in September in Male.

 

 

Emergency First Response Manuals Go Digital

Emergency First Response Manuals Go Digital

The first EFR digital student manuals are planned for release during 2018.

With more and more people using their tablets, phones and computers the option for online and offline digital study materials is increasingly popular and in demand.

The manuals will be accessed through the Adobe Experience Manager (AEM) platform which offers a great online and offline experience. It also offers the ability to search for key words so that a learner can quickly find information to review or jump back to a specific topic or course content. Updates are almost seemless and each time the user logs in the most current content is available.

With such an exciting prospect we can hardly wait! Watch out for further information and announcements later in the year.

New Year News – A short heads up on 2017

Hi all,

With this being a monthly blog aimed at the North of the UK I wanted to share some useful information that will hopefully bring you all a few bits of success in 2017

Freediving

I have mentioned the PADI Freediver programme before and what benefits it will bring to your Centre http://wp.me/s4SSW1-9766. It brings me great joy to announce that we now have Steve Millard on board as a PADI Freediving Instructor trainer. Steve has a long history with Freediving so I was very happy when he spoke with me about choosing PADI to help grow the Sport within the UK. Steve is happy to be your go-to person to either bring you (or the team) up to speed as freediving instructors and beyond. Or if you see the business sense to add it to your centre but don’t feel you can do it justice then he could be your instructor for hire to start building your Squad.

If you have not tried it yourself the PADI Freediver manual is 3 courses in one (Freediver, advanced Freediver and master Freediver). I will be going on the road with Rich Somerset, Steve and some of the major brands to run the Business of freediving workshops. Please let me know if you are in the UK North and would like to find out more.

Here is the latest video on the PADI YouTube channel

Live Events 2017

I will be on tour with some of the big guns looking at workshops, training and forums across the North of the UK. Locations we are looking at are

  • Newcastle – Forum, freediving and equipment in.
  • Leeds – Business Academy
  • Capernwary – Dive day, drysuit and Forum.
  • Blue lagoon, Dive day, speciality Schermafbeelding 2017-01-13 om 14.44.50workshop and Forum.
  • 8 Acre – freediving.
  • Stoney, Forum – freediving and equipment.
  • The Delph- Forum, drysuit and equipment.
  •  Gildenburgh – Dive day, drysuit and Forum.
  • Orkney – Forum.
  • Edinburgh equipment, Dive day and Forum.
  • Glasgow, equipment, Dive day and Forum.

This is not a definitive list as there are a couple of big events in the pipeline but, as I write this blog these are what I have planned for the first 6 months. I will be looking to do a good number of private forums still this year also.

Events will be shared on Eventbrite, Facebook and direct emails.

PADI Business Academy PBA Lite 2017 Blog Header

 

There is a planned Business Academy in Leeds on 3rd of July. If you have never been on one then you are missing out. We cover a whole load of Business training in an environment that you can focus on the Job in Hand. Let me know if you would like some details but it is worth coming along from a Networking point alone as there will be like minded Peers who are driven to make a success of their business.

Pricing Work Shops.

One of the most commonly raised points on a meeting is over prices. Only you know your costs but what I can help with is to make sure you are getting a profit from really crunching the numbers and suggesting solutions. Do you know which items are given you the best returns? This workshop something that can be done remotely and is a real commitment in time for both yourself and me so this will be on the first come first severed basis. But if you would like to work on it yourself then I am more than happy to send you the files to work on. As with all things that are finance you have, to be honest with the report you are running and anything shared with me will be kept in confidence.

PADI Sales incentive 2017

Emily and Su-Li have been working hard with Emma and Myself to really look at a sustained campaign for 2017. Please call them in the office for the details but it would be worth your while to get up to speed on the offers and factor them into your pricing. PADI staffThere is only one goal that we have as your PADI team and that is to help you do as well as possible. We are all believers in growing the UK market and have invested heavily in marketing the UK to new divers.

London outdoor and adventure show 2017

I will not be at the show myself this year as I will be expecting to be a dad part 2 over that weekend. A shame not to see you all but… I hope you understand. The rest of the team will be there so please come and see them. But again the main focus of the PADI stand will be to reach out to new and old divers alike to drive them into PADI dive Centres to help bring them to the underwater world that we all hold so dear.

I am looking forward to seeing you over the coming 12 months but please email/call/facebook/Whatsapp/etc etc if you need any help.

One last video to leave you with as a hopeful touch of inspiration.

The Importance of a CRM system for a small business

There are many things that make your business great and off the top of your head you would most likely list; the service you provide, the products you stock and perhaps most importantly your knowledge and expertise. But… what about your customers? Have you overlooked them?
Student Divers

Your customers are more than likely the lifeblood of your business (unless you’re wealthy enough not to need them!!!). They are probably involved with every area of your business. They are someone to train and mentor, join in on diving trips and holidays and buys equipment as well. Customers factor heavily in your business sustainability. I know from personal experience that they are also the life and soul of a dive centre and some of them even seem to live there (you know who they are…).

As a Small to Medium sized Business (SMBs) and as you start up you might know everyone by name, what their favourite dive location is and what trips or equipment they are looking to buy.

But can you remember the extras?

  • When is their Birthday?
  • That regulator they brought, when is it due a service?
  • What was the next course they were interested in?

This is where having some form of system to keep track of things pays off. It could be a trusty diary or spreadsheet, perhaps you have enough PC skills to build a comprehensive data base. However, there is also EVE, which is made for divers by divers. The variety of things it can do for your business is considerable:

  • EVE tracks your students
  • is a point of sale system (sales software)
  • organises your course and trip schedules
  • takes care of your inventory (tells you what you’ve got and even when it’s time to order more)
  • runs your rental (monitoring when it’s time to repair or service equipment)
  • runs your service departments (creating reminders for repeat customers)
  • optional extras included a website and online shop which is linked back to your database.

But coming back to the start it is, at its heart a Customer Relationship Management system (CRM). When you link it with other systems like MailChimp and the comprehensive reactive templates from PADI, it becomes what it is designed to be – an additional member of your team (Electronic Virtual Employee – EVE). Once you have the auto agent up and running it will automatically send daily emails including everything from a simple birthday message or servicing reminder to course completion thanks and then lead then in to their next giant stride, enquiry follow ups etc. etc. You can also drill down into the data to do one off campaigns such as Master Scuba Diver (a great one to do now, because PADI has an MSD promo running with deals for you and free MSD application for your divers!)

Auto Email Template for Enriched Air

You can try EVE out for a free for a trail period, download your entire store training history from PADI and once you have imported it in you can let EVE help you to keep in touch with your Customers. Your PADI Regional Manager can help you with training on getting it all set up and running.

The latest Enriched Air Diver email template has now been uploaded to the PADI Islands Library

Please get in touch with your Regional Manager if you need help.

 

 

 

PADI Pros: 2016 Membership Renewal Offers Extended to 31 January

Renew your 2016 PADI Professional membership before 31 January 2016 and you’ll be able to take advantage of several exciting renewal offers which we’ve extended from the original deadline from the end of last year.

#1 – Free PADI Digital Product

Complete your renewal before 31st January 2016 and you’ll be able to take advantage of our free digital product renewal offer as a thank you for renewing, by choosing from either a free PADI Open Water Diver Touch or PADI Equipment Specialist Touch. That’s a benefit worth up to £65 / 88€ / 96CHF to you straight away. Find out more about PADI Digital products here.

To claim this offer, simply renew your membership and contact your PADI Sales Representative to claim your free Open Water Diver Touch or Equipment Specialist Touch today!

Renew Online and Get Your Free PADI Digital Product!

#2 – 5-for-4 on PADI Digital Products

Renew your PADI Professional membership and get the 5 for 4 offer on all digital products; that’s a saving of 20%!* Don’t miss this chance to save on PADI’s latest digital products – contact your local PADI Sales Representative to place your order and take advantage of this benefit for renewed PADI Professionals!

Renew Online and Get 5-for-4 on PADI Digital Products!

#3 – Automatic Renewal Discount

PADI’s Automatic Renewal service saves you even more money and registering is easy! Sign up to have your membership automatically renewed for 2017 and you’ll still get the discounted rate for your 2016 PADI Professional membership! Simply select the option to register for Automatic Renewal during your 2016 Online Renewal process to take advantage of this fantastic benefit.

Renew Online and Sign Up for Automatic Renewal Today!

If you have any questions about your PADI Professional renewal for 2016 please contact Customer Services by email ([email protected]) or telephone (+44 (0)117 3007234).

Don’t miss out on these fantastic offers above – click here to Renew Online Now

Together We’re #1 In Diving!

It’s no mystery why PADI is the world’s leading diver training organization. Members value the high quality of PADI materials and excellent customer service while divers get the benefits. All of this has made PADI the global leader and most trusted source for diver training since 1966.

*5-for-4 Offer ends 31st July 2016. Offer available only on multiples of five of the same product, not available as mix and match. Available to PADI Instructors who have renewed their PADI membership for 2016.

PADI Pros: Renew Your 2016 Membership Before 31 Dec and Get These Offers!

Renew your 2016 PADI Professional membership before 31 December 2015 and you’ll be able to take advantage of several exciting renewal offers:

SS021949000_D6i-Novo_Stone_Front_Metric_Airtime#1 – Win a Suunto D6i

Renew before 31st December 2015 and you’ll be entered into a prize draw to win a Suunto D6i dive computer in one of four colour options (stone, stealth, black or white excluding metal strap variants). PADI Pros that have already renewed their 2016 individual PADI membership will also be entered into the prize draw. Terms and Conditions apply.

Renew Online and Enter the Prize Draw Now!

#2 – Free PADI Digital Product

Complete your renewal before 31st December 2015 and you’ll be able to take advantage of our free digital product renewal offer as a thank you for renewing, by choosing from either a free PADI Open Water Diver Touch or PADI Equipment Specialist Touch. That’s a benefit worth up to £65 / 88€ / 96CHF to you straight away. Find out more about PADI Digital products here.

To claim this offer, simply renew your membership and contact your PADI Sales Representative to claim your free Open Water Diver Touch or Equipment Specialist Touch today!

Renew Online and Get Your Free PADI Digital Product!

#3 – 5-for-4 on PADI Digital Products

Renew your PADI Professional membership and get the 5 for 4 offer on all digital products; that’s a saving of 20%!* Don’t miss this chance to save on PADI’s latest digital products – contact your local PADI Sales Representative to place your order and take advantage of this benefit for renewed PADI Professionals!

Renew Online and Get 5-for-4 on PADI Digital Products!

#4 – Automatic Renewal Discount

PADI’s Automatic Renewal service saves you even more money and registering is easy! Sign up to have your membership automatically renewed for 2017 and you’ll still get the discounted rate for your 2016 PADI Professional membership! Simply select the option to register for Automatic Renewal during your 2016 Online Renewal process to take advantage of this fantastic benefit.

Renew Online and Sign Up for Automatic Renewal Today!

If you have any questions about your PADI Professional renewal for 2016 please contact Customer Services by email ([email protected]) or telephone (+44 (0)117 3007234).

Don’t miss out on these fantastic offers above – click here to Renew Online Now

Together We’re #1 In Diving!

It’s no mystery why PADI is the world’s leading diver training organization. Members value the high quality of PADI materials and excellent customer service while divers get the benefits. All of this has made PADI the global leader and most trusted source for diver training since 1966.

*5-for-4 Offer ends 31st July 2016. Offer available only on multiples of five of the same product, not available as mix and match. Available to PADI Instructors who have renewed their PADI membership for 2016.

Dive into the Digital Age in 2016

The PADI Digital Product Suite is a collection of industry-leading products designed to modernise and enrich the learning experience of students and PADI Professionals. Make the switch to Digital Products in 2016 and you’ll see immediate benefits:

  • Give your students a fun, interactive way to learn
  • Purchase and receive products on-demand, straight away
  • Save on stocking and shipping costs with digital delivery
  • Help the environment by cutting back on paper

PADI Touch Products

PADI’s Touch Products in particular will catapult your diving business into the digital age, offering a rich and immersive experience to students that’s available straight from their mobile or tablet device anytime, anywhere. Using a highly intuitive navigation style, they’ll be able to interact and expand their diving knowledge through text, images, videos, quizzes and more.

PADI ReActivate Touch™ – students will be encouraged to jump back into diving or simply refresh their knowledge with a fully prescriptive approach and a ReActivated certification card included.

PADI Open Water Diver Touch™ – as the first step, new divers will be able to learn the PADI Open Water Diver course syllabus on a modern platform, as well as log their training dives electronically.

PADI Equipment Specialist Touch™ – students will see how equipment works and fits together by exploring 3D diagrams, helping to drive new equipment sales and the importance of servicing.

PADI Freediver Touch™ – new or existing divers can learn about the principles of freediving with this brand new product which accompanies the recently-launched PADI Freediver program.

PADI Touch products can be purchased from your PADI Sales Consultant or via the e-Shop, and are allocated to students via the Online Processing Center. Students can then download their copy onto their iOS or Android device via the free PADI Library App.

PADI_app_phones

PADI App

The PADI App, available in multiple languages, is another Digital Product designed to deliver valuable content to divers and PADI Pros on the go.

Divers can use this one-stop diving hub to search for their nearest dive shop, browse travel destinations, remind themselves of important items with checklists and even log their dives. They’ll also have access to any of their purchased eCards, whilst renewed PADI Professionals automatically get these for free for all of diver- and professional-level certifications.

PADI Digital Product Tools

To help you make the most of PADI’s Digital Product range, we’ve created some useful tools to allow you to find out more about each product and how to sell them, as well as marketing tools to help promote them to your students.

Renew before 31 Dec and get a FREE Digital Product

If you’re a PADI Professional and renew your PADI Membership for 2016 before 31st December 2015, you’ll be eligible to receive a FREE copy of the PADI Open Water Diver Touch or PADI Equipment Specialist Touch product. That’s a benefit worth up to £65 / 88€ / 96CHF straight away!

Simply complete your PADI Membership renewal for 2016 and you’ll receive an email which will contain further instructions on how to get your free Digital Product.

Plus: Visit the PADI Online Shop and get 5 for 4 on all digital products*. That’s a saving of 20%! Click here for terms and conditions and more details on these offers.

For more information, contact your local Sales Consultant at [email protected] or telephone +44 (0) 117 3007234 during business hours.

Online Renewal Now Open for 2016 PADI Professional Membership

PADI online renewal is now available! Take advantage of the special online discount by renewing your membership on the PADI Pros’ Site today!

Renew Online Now

Don’t forget that PADI’s Automatic Renewal service saves you even more money and registering is easy – sign up for this service during your online renewal and start enjoying the benefits straight away.

Complete your renewal before 31st December and you’ll be able to take advantage of our free digital product renewal offer as a thank you for renewing, by choosing from either a free PADI Open Water Diver Touch or PADI Equipment Specialist Touch. That’s a benefit worth up to £65 / 88€ / 96CHF to you straight away.

That’s not all! You can get an additional 5 for 4 offer on all digital products; that’s a saving of 20%!* Don’t miss this chance to save on PADI’s latest digital products – Renew your membership and contact your PADI Sales Representative to claim your free Open Water Diver Touch or Equipment Specialist Touch today!

0415 Digital Product Offer Email Header

Together We’re #1 In Diving!

It’s no mystery why PADI is the world’s leading diver training organization. Members value the high quality of PADI materials and excellent customer service while divers get the benefits. All of this has made PADI the global leader and most trusted source for diver training since 1966.

*Offer ends 31st July 2016. Offer available only on multiples of five of the same product, not available as mix and match. Available to PADI Instructors who have renewed their PADI membership for 2016.

PADI Pros! Renew before 31 Dec and get a FREE Digital Product

If you’re a PADI Professional and renew your 2016 PADI Membership before 31st December 2015, you’ll be eligible to receive a FREE copy of the PADI Open Water Diver Touch or PADI Equipment Specialist Touch product. That’s a benefit worth up to £65 / 88€ / 96CHF straight away!

PADI Open Water Touch ahora disponible en español, francés, alemán, coreano e inglésPADI Open Water Diver Touch

The PADI Open Water Diver Touch is exciting, interactive and portable and leads the way into digital learning for your students. The PADI Open Water Diver Touch enables customers to prepare for their confined and open water dives anytime and anywhere without need for Wi-Fi access. They will be able to study the PADI Open Water Diver course syllabus, watch engaging videos that will enrich their learning experience, and test their knowledge with interactive quizzes. Learn more.

5PADI Equipment Specialist Touch

The PADI Equipment Specialist Touch is a fully interactive and comprehensive digital product that teaches students about scuba systems, cylinders, regulators, rebreathers, instruments and more. This valuable tool provides a beautifully immersive look into equipment through short video clips and 3D rotating images, giving students a clear representation of how components fit and work together. Learn more.

How to get the offer

Simply complete your PADI Membership renewal for 2016 and you’ll receive an email which will contain further instructions on how to get your free Digital Product.

eShop Mockup

Want more digital madness?

Head on over to the PADI Online Shop and get 5 for 4 on all digital products*. That’s a saving of 20%! Just enter the following product codes when placing your order.

  • Open Water Diver Touch – RENDIG01
  • Open Water Diver Digital Certification Pak Lite – RENDIG02
  • Adventures in Diving Digital Certification Pak Lite – RENDIG03
  • Equipment Specialist Touch – RENDIG04
  • RDPML Touch – RENDIG05
  • Rescue Digital Certification Pak Lite – RENDIG06
  • ReActivate Touch – RENDIG07
  • PADI Freediver – RENDIG16

Coming Soon – Rescue Diver Touch

For more information, contact your local Sales Consultant at [email protected] or telephone +44 (0) 117 3007234 during business hours.

*Offer ends 31st July 2016. Offer available only on multiples of five of the same product, not available as mix and match. Available to PADI Instructors who have renewed their PADI membership for 2016.