Underwater Symbiotic Relationships – Part 2

There are so many interesting symbiotic relationships happening underwater that we thought we should come back with more on the subject. If you missed our first article, you can read it here. There we explained the different types of symbiosis and introduced you to two interesting pairs. This month, we decided to talk about two other symbiotic relationships. One between a giant and a tiny fish, and the other invisible to our human eyes.

Cleaner wrasses and manta rays

Being manta season, we couldn’t leave this one out. Here is another example of mutualism, where these little fishes get food while ridding the mantas of dead skin and parasites.
The cleaner wrasses usually set up “shop” in a coral block, so the mantas can visit them. They swim around it with the mouth wide open and let the cleaners do their job. It is just like a spa or even a medical center, as the wrasses also keep the manta’s wounds clean, helping them to heal much faster.
Fun fact, the female mantas seem to spend much more time in the cleaning stations than the male ones. Does it remind you of another animal species?

Zooxanthellae and coral

Zoo…what??? We know, we know, that’s a difficult one to pronounce, but let us explain. Zooxanthellae is a brown-yellowish alga and we can definitely say it plays an essential part in the existence of coral reefs. These little algae find shelter in the coral polyp and start an interesting symbiotic relationship. The algae produce nutrients through photosynthesis, benefiting the host, which in turn expel a waste in the form of ammonium, a nutrient for the algae. Keeping this chain of food supply within, the coral has access to more food, therefore growing faster.

Global warming and coral bleaching

Coral bleaching has been a hot topic for many years now, but do you actually know what it is? The phenomenon is correlated to the symbiotic relationship above.
When the ocean gets too warm, the corals get stressed and expel the zooxanthellae, exposing its white skeleton. If the temperature quickly goes back to normal, the algae might come back, and the coral will slowly recover. A prolonged exposure to high temperature, might lead the coral to starvation, causing its death.

Guest Blogger at Ocean Dimensions

Diving and snorkelling in the Maldives is like no other place on Earth. Located at the incredible Kihaa Maldives Resort, Ocean Dimensions offers a range of courses and activities to allow novice and seasoned pros the chance to experience the wonders of the Indian Ocean.

With over 20 years in the Maldives, the Ocean Dimensions team not only offers its experience, but also its passion to those who would like to share and enjoy the waters around Kihaa and the world famous Baa Atoll, a Unesco World Biosphere Reserve.

Kihaa is the closest resort in the Maldives to Hanifaru Bay, a unique protected area that offers the chance to swim with manta rays and whalesharks as they come to the area to feed.

Ribbon Eels – the stars of Nakolhu Giri

Scuba diving in the Maldives brings with it the chance to see many ‘must-see’ creatures such as manta rays, sharks and turtles as well as huge shoals of tropical fish congregating on the reefs. All of these things are hard to miss and there is a whole lot more to see when you start diving very slowly and really looking at the reef, the critters that can be found can be just as mesmerising and special as the big stuff…

One such critter is the ribbon eel, also known as a ghost moray, Rhinomuraena quaesita, it is widespread in Indo-Pacific but not so common in the Maldives so finding one is a real treat. Divers in the Lhaviyani Atoll are in the fortunate position of being able to have a go a finding them on Nakolhu Giri where sightings have been occurring for many years.

Known to inhabit the same spot, once found the ribbon eels are easily found again – as long as they are not hiding in their hole at the moment the diver passes by. It pays to be patient and keep very still,just watching the area until it eventually pokes its head and neck out again. Patient observers will be rewarded with the distinctive flattened ribbon eel with its flared, extended nostrils. They reach a length of up to one meter but typically only the head and neck are seen. Their colour is very distinctive and eye-catching; males/juveniles have a black body with a bright yellow dorsal fin. As the ribbon eel matures it slowly turns to the more commonly sighted bright blue colour, also with the yellow dorsal fin and accents around the mouth. It’s not only the colour that changes as the ribbon eel matures, upon reaching a certain size, the body of the male starts to turn yellow and develop female parts until it can eventually lay eggs, making them sequential hermaphrodites. These completely yellow females are the rarest ribbon eels to spot.

For a chance to see these fascinating creatures come and dive with Prodivers and visit the beautiful underwater island reef of Nakolhu Giri.

Are Our Efforts in the Maldives to Reduce Plastic Waste Really Worth It?

We are overwhelmed with the fantastic response from businesses and like minded travellers looking at ways to improve sustainability through sustainable initiatives like banning single use plastic straws in the Maldives and around the world. Everyone is discussing what we will lose if we don’t take action now, but what will we gain? Is there really any benefit to this massive international surge of environmental awareness and initiatives? We discuss here some exciting things we will gain from all our efforts:

Creating Employment

Once people get into the habit of bringing reusable bags when they are shopping people will seek more durable bags so they last longer, thus creating new job opportunities for manufacturing durable sustainable shopping bags, thus creating employment! In Male Maldives Authentic Crafts Cooperative Society (MACCS) an advocate for alternatives to single use plastic bags in the Maldives are producing bags for life and working with corner stores, supermarkets and households to reduce the usage of single use plastic bags.

Saving Energy with a More Efficient Production Process

To produce nine plastic bags it takes the equivalent energy of driving a car 1km. Considering the typical life span of a plastic bag is about 12 minutes of use, this is a very inefficient use of time, energy and products. Creating sustainable, reusable bags makes more sense and uses far less energy.

Happy Marine Life!

There is an estimated 46,000 to 1,000,000 plastic fragments floating within every square mile of the world’s ocean. Often they are mistaken for food by animals, birds, and marine life like fish and sea turtles. The consumed plastic then congests the digestive tracts of these animals, and can lead to health issues such as infections and even death by suffocation. By us all working together to reduce this waste, marine life, birds and other animals won’t have to suffer these terrible infections or slow painful deaths from excessive plastic waste. Meaning they will have a safer, happier environment to live in and both guests as well as those who live in the Maldives can continue to enjoy our marine life bio diversity.

Healthy Humans

Plastic fragments in the ocean can absorb pollutants like PCBs and PAHs, which are known to be hormone-disrupting chemicals. These chemicals can be consumed and make their way through the ocean’s food chain which then pass into humans who eat fish and other marine organisms.Given that tuna forms part of the staple diet of Maldivians and that the fishing industry is also a key exporter of fish products, less pollutant means healthier humans!

Money Saved on Clean Up Can Be Used For Other Things

A lot of time, money and selfless effort from individuals and groups are contributed to the efforts of ocean and beach clean ups. Image what this money could be spent on if we were no longer fighting the plastic battle. Not to mention the extra time we would all have on our hands! A week doesn’t go by where there is not a beach clean-up organised on at least one island in the Maldives. Let’s estimate that there is 50 people cleaning for 4 hours once a week;our conservative estimate is over 10,500 hours a year being donated for free time by locals and tourists. Together with the expense of rubbish collection bags, gloves and travel.

Saving Money on the Weekly Shopping

Plastic bags cost about 3-5 cents each to produce, and that cost is either incorporated into prices of the items sold at stores or you as the shopper have to pay for the bag, either way you as the consumer are absorbing all the costs of these plastic bags. It is said that the average American shopper will use 500 bags per year, 80% of these are plastic. Image the money you will be saving if stores didn’t need to apply these additional costs into your shopping. More money to save for your vacations to the Maldives!

Some Top Tip on Staying Plastic Free on Your Holiday to the Maldives

Reusable Containers

The popular traditional afternoon snack hedhikaa is enjoyed by locals and tourists alike. However take outs are often presented in the blue plastic bags. So by bringing your own reusable container you are refusing a single use plastic bag.

Refuse Plastic Straws

Let’s face it most of us don’t need to use a straw and those that do can use alternatives. So the next time you order a drink or enjoy a local coconut, refuse the plastic straw and tag us online #strawwarMV

Re-useable Water Bottles

So many more places are offering fresh, clean drinking water to re-fill your water bottle. So instead of drinking small bottles of water and throwing them out, re-fill your own water bottle.

Join a Beach Clean Up

We know you are on your holidays when you visit the Maldives but as you will be visiting the local islands why no find out if there is a beach cleanup organised during your stay. We work closely with Save the Beach and The Cleaning Quest, if you let us know before you arrive we can incorporate it into your tour package.

Secret Paradise

Since 2012 Secret Paradise has been at the forefront of the Maldives local island tourism industry, promoting and supporting guesthouses, dive centres and activity operators based on locally inhabited islands throughout the Maldives archipelago.

Women’s Dive Day Maldives

50 local female divers ‘splash down’ with Moodhu Goyye for PADI Women’s Dive Day

 

Local women divers pictured during the PADI Women’s Dive Day on July 21, 2018. PHOTO/MOODHU GOYYE

The Maldives participated in the fourth annual PADI Women’s Dive Day on Saturday, with over 50 local female divers who enthusiastically dove into the event.

This marks the third time for the archipelago to take part in this special dive organised by the Professional Association of Diving Instructors (PADI), which brings together the female dive community from around the world to bond and share their love for the ocean and marine life.

Local women divers pictured during the PADI Women’s Dive Day on July 21, 2018. PHOTO/MOODHU GOYYE

 

The Maldives participated in the fourth annual PADI Women’s Dive Day on Saturday, with over 50 local female divers who enthusiastically dove into the event.

This marks the third time for the archipelago to take part in this special dive organised by the Professional Association of Diving Instructors (PADI), which brings together the female dive community from around the world to bond and share their love for the ocean and marine life.

Local women divers pictured during the PADI Women’s Dive Day on July 21, 2018. PHOTO/MOODHU GOYYE

Participating from Maldives are the members of “Moodhu Goyye”, an unofficial community of local women with a shared passion for water sports.

“This year we have 50 certified female divers taking part in the PADI Women’s Dive Day, in addition to five local instructors and four dive masters – all female,” PADI Course Director Zoona Naseem and Dive Instructor Shaziya Saeed told The Edition.

A giant moray eel photographed during the PADI Women’s Dive Day on July 21, 2018. PHOTO/MOODHU GOYYE

The event began at 8:30 a.m. and ended at 5:00 p.m., with two dives scheduled. The first dive, according to Shaziya, was at ‘Lankan’ near Paradise Island Resort, while the second was at ‘Furana North’, a dive site off the coast of Furanafushi in capital Male Atoll.

Noting that Moodhu Goyye continues to attract more women towards the field of water sports, Shaziya expressed hopes that participating in the PADI Women’s Dive Day event would bring more women of all ages on board Scuba Diving.

Local women divers pictured during the PADI Women’s Dive Day on July 21, 2018. PHOTO/MOODHU BULHAA

“Since all the dive guides at this event are women, we’re hoping to not only engage more ladies in recreational diving, but show that there are great opportunities for them in this field,” she said, further highlighting that two out of the three PADI-certified local course directors in Maldives are women.

“The field of diving is a very positive one here,” agreed Zoona. “There is a lot of support for female divers.”

A turtle photographed during the PADI Women’s Dive Day on July 21, 2018. PHOTO/MOODHU GOYYE

Thanking various sponsors and dive centres that supplied the equipment and boats for the Women’s Dive Day, Zoona and Shaziya declared that they were looking to reach new heights with the local female dive community in the future.

“One of our future plans is to break the world record for most women Scuba Diving together, here in Maldives,” revealed Zoona. “We want to make the record by a substantial margin.”

Local women divers pictured before the PADI Women’s Dive Day on July 21, 2018. PHOTO/MOODHU GOYYE

PADI introduced the Women’s Dive Day in 2015, and it has continued to gain momentum as both new and experienced divers geared up for the events, which range from beginner to advanced dives as well as underwater clean-ups.

PADI Pros America reported that female certifications are noticeably increasing every year, noting that over 880 events were hosted in 85 countries just last year for the Women’s Dive Day.

PADI’s guest blogger  Fathmath Shaahunaz  introduces herself:

Fathmath Shaahunaz is a long-established shinnichi currently writing as senior Journalist at The Edition. A self described ‘english nerd’, she also harbours a deep appreciation for ocean and all things magical.  The Edition brings readers the most comprehensive news coverage throughout the Maldives delivering the latest in breaking news and updates covering defining moments in politics, business, sports, travel, entertainment and lifestyle across the country and the region. 

www.edition.mv

 

Mobula Ray madness at Gili Lankanfushi

What’s that…? A bird? A dolphin? No it’s a ray! A mobula ray can be seen leaping over one metre out of the water and making an impressive splash for reasons only known to itself.

Even with its large size the mobula ray is an elusive animal with the largest brain to body ratio of any fish. It has a complicated classification record and life history, making it not only a mystery to divers and snorkelers, but also researchers. It is from the family called Mobulidae, which also includes oceanic and reef manta rays. They can be found worldwide in temperate and tropical waters. Different species prefer different oceans; for example the giant mobula ray can be found relatively commonly in the Mediterranean and Eastern Atlantic, whereas the short-fin pygmy mobula ray can be found in the Indian Ocean and Western Pacific. Large aggregations can be encountered in Hawaii, Republic of Maldives and Mexico, but recently due to population decline these aggregations are getting smaller and less frequent.

Mobula rays are often referred to as devil rays, due to their horned appearance which results from their cephalic fins (fins on either side of their mouth) being rolled up. Despite their name devil rays are considered harmless and shy. Originally there were thought to be 12 distinct mobula ray species, but due to advances in molecular biology and genetic studies it has been concluded that there are only nine species and that manta rays are included in the mobula ray family. Currently two separate species of manta rays are recognised, but there could be a third: the black morph manta ray (Manta birostris sensu). This species is currently undergoing DNA examination by Dr. Andrea Marshall of the Marine Megafauna Foundation.

The current classifcation of mobula rays. Picture: Zoological Journal of the Linnaean Society.

From fossil records it has been concluded that mobula rays first appeared 25 million years ago with other species evolving over time. For example, the manta ray species appeared in fossil records five million years ago. Mobula rays originally evolved from stingrays, which is why some still possess the stinging spine at the base of their tail. Unlike their predecessor who have spiracles to aid their breathing mobula rays must constantly stay mobile to oxygenate their blood.

Mobula rays are the only species of vertebrate that have three working limbs (pectoral, pelvic and cephalic fins). The smallest species of mobula ray is around one metre in wingspan whereas the largest, the oceanic manta ray has an impressive eight metre wingspan. Mobula rays are known to perform amazing aerial displays, including high jumps, twists and belly flops. There is debate over the reasons behind this; theories include communication, courtship displays, escaping predation threats and removing parasites.

Mobula rays are ovoviviparous. This means that females produce eggs which are hatched internally so that they give birth to live young. Normally a single pup is delivered, but occasionally two can be born. Mobula rays have long gestation periods; for example the giant devil ray has a pregnancy period of two years. All species of pups are born relatively large; for example manta ray pups are around one metre in wingspan at birth. This is because there is no maternal bond between mother and pup, and so after birth the pup is left to fend for itself, usually its only defense against predation is its size. Some species, however do have the additional defense of a stinger.

It is estimated that mobula rays live between 40 – 50 years, with females reaching sexual maturity between eight to ten years and males at six years. There is a period of two – five years between each birth and females can have offspring for around 30 years. The mating seasons for these rays depends on the species and location. In Japan oceanic manta rays have been seen to mate in summer, whereas in the Maldives higher sexual encounters are seen in October, November, March and April. Mating occurs in warm water and generally around cleaning stations. Males will venture to cleaning stations in search of a receptive female. These females illustrate their reproductive readiness by releasing mating hormones into the water.

Courtship displays are long (sometimes lasting weeks) and very expressive. Up to 30 males surround the receptive female and compete to mate. They form mating trains whereby they follow the female, who performs elaborate acrobatics that the males must follow. The most impressive male will be selected and have mating rights. The male will then bite the left pectoral fin of the female to hold her in place. They will then go belly to belly and the male will insert one of his claspers into the female for fertilisation. This process takes place in a couple of seconds after which the male disappears. Mating brings together large numbers of rays as does feeding.

Mobula rays can be found individually, although they generally form large schools when food is in high concentration. They are considered planktivores, although they can feed on small fish and zooplankton. They consume food by using their cephalic fins to funnel the plankton into their wide mouth. Different feeding methods are used depending on food availability; for example benthic feeding can be seen in low food concentrations, whereas surface feeding using barrel rolls and feeding trains can be seen when concentrations of plankton are higher. Cyclone feeding is the rarest type of feeding and can only be seen when the plankton concentration is 80% or higher. Hanifaru bay in Baa Atoll (Maldives) is a world renowned manta feeding site and one of the few places on Earth where cyclone feeding can be seen. In manta season (June – November) sightings of 200 manta rays and a couple of whalesharks are common.

It has also been found that devil rays can dive to depths of two kilometers for over an hour to find plankton, making them some of the deepest diving animals in the world. As the temperature at this depth is low the rays must come up and bask in the sun to rewarm and oxygenate their blood. Some rays have a dark band between their eyes which helps warm their brains faster. The oceanic manta ray also has a counter-current heat exchange system which allows them more control over their body temperature than other fish, making them effectively warm-blooded and enabling their deep dives.

Mobula ray populations are declining because they are vulnerable to overfishing, boat traffic, habitat decline, pollution, by-catch and entanglement. They also have limited reproductive capacity, limited habitat range and are slow growing. The biggest threat to mobula rays are targeted fisheries. They are hunted for their gill rakers which are used in ‘medicine’. There is NO evidence to suggest that gill rakers help with any ailments, in fact it is suggested that gill raker ‘medicines’ may actually pose a significant health risk to those taking it, especially pregnant mothers. In a study mobula ray gill raker samples were chemically analysed and arsenic, cadmium, mercury and lead were detected in all samples. Arsenic levels where found to be 20 times higher than permissible levels and cadmium triple permissible levels. A study found a 163% increase in profitability in gill raker markets in China over a three year period, highlighting that this trade is getting worse. A mobula ray population reduction of 50% has been observed in some areas.

In the Maldives all mobula ray species are protected. More countries are also now protecting their mobula rays due to the tourism potential. For example, in 2011 in the Maldives mobula rays were worth eight million dollars to the dive tourism industry – rays are certainly worth significantly more alive than dead.

Over the last two months we have had many sightings of the short-fin pygmy devil ray on snorkels, dives, from the jetties and the villas. Although we cannot be sure why we have had a sudden increase in mobula ray sightings we have hypothesised that it could be due to upwelling currents bringing in plankton which the mobula rays are then feeding on. Either way we are very lucky and we hope to share the experience with you!

PADI’s guest blogger Emma Bell introduces herself:

I am a marine biologist and scuba diver from England. I have had the privilege of working in Greece, Seychelles and Maldives. I have worked in an aquaculture research centre where I focused on hormonal manipulation of a pelagic fish species. In addition, I have experience with coral restoration projects including frames and ropes; habitat restoration – crown of thorns, drupella and invasive plant species removal; educational activities and social media updates including blogs. I have also monitored population dynamics of bird, turtle, shark and cetacean species to aid in their conservation. I started my career working in the Maldives and I have done a round trip via Greece, England and Seychelles, I hope to increase my skills set and knowledge further whilst I am at Gili Lankanfushi, Maldives.

Diving in the fast line, DPV diving in the Maldives

Seeing the concerned and rather worried faces of divers before a DPV (Dive Propulsion Vehicle) dive, is part of the “game”. In contrast to this, seeing the smiles from ear to ear after the dive is just priceless.

PADI in conjunction with BluEmotion have conducted a series of very successful DPV workshops over the last few months. These workshops were powered by SUEX, an Italian manufacturer of reliable and affordable DPV’s, which are distributed and serviced by BluEmotion in the Maldives.

From the north to the south of the Maldives, a total of 13 workshops have been conducted and over 40 new PADI DPV instructors have been trained. Results show that these workshops have been highly successful and have created a new source of revenue for many dive operators.

by Virgilio Gabriele

Testimonies from some workshop participants include:

Manuel Tobolars, General Manager of Dive Butler Maldives:

“We are super pleased with the DPV’s and have in less than two months got our investment back. Staff are also excited as it gives them an alternative option to dive and ways to explore the surrounding reefs”

by Jessica Ogliar Badessi

Hussein Shifau, Dive Centre Manager Bandos Island Resort:

“We weren’t sure in the beginning if we should invest in DPV’s. However we made a move to purchase three machines and haven’t regretted this investment at all. We have issued over 30 DPV certifications at Bandos in less than three months, and we have actually just placed an order for another three units.”

by Virgilio Gabriele

The workshop will be complimentary and will be conducted by PADI Regional Manager Matt Wenger, who will be working with experts from BluEmotion who specialise in the use of DPVs in the Maldives. These workshops are aimed at your PADI staff and will include:

  • How to effectively teach this course
  • Marketing techniques for increasing certifications
  • How to integrate the use of DPVs into your business model
  • Pricing strategies
  • How to set up and run a DPV wing of your dive business
  • Specific details on the Suex DPV and their use
  • The opportunity to register as a PADI DPV Centre of Excellence and receive special prices on Suex products in order to facilitate an easy and economical way of integrating this equipment into your existing business
  • PADI instructors whom aren’t yet DPV instructors will have the opportunity to be trained, free of charge

If you would like to be included in this project, please send an email to matt.wenger@padi.com so that we can plan the event We will then be in contact with you to confirm specific details of your personalised training.

 

Coral Lines Findings 2018

Our 2018 Coral Line update brings together different success stories, in the form of expanding the nursery, creating a workshop, and most importantly seeing a steady survival rate of our coral fragments.

IMPROVEMENTS

After four years, the Coral Lines Project was in need of expansion. Therefore, in May 2018 we added six new metal frames alongside the existing nursery.  This will allow us to continue the project into the future without the limitation of space.  We have phased out the use of plastic cable ties and now attach the lines to the frames by tying the end of the rope to each frame. We also up-graded the project by retagging all 204 lines to ensure identification is up to date. During this process, we removed all coral lines with no living colonies. Now we will have a much clearer view of the project into the future.

In March 2018, the Marine Biology team conducted training on how to implement and manage a coral line project. We invited interested researchers from resorts and local islands to Gili Lankanfushi to participate in a Coral Line Workshop.  The full day tutorial taught others to create their own project using a step-by-step process.  Some of the Workshop attendees have now begun their own coral rehabilitation projects on local islands.From November 2017, we began a coral recruitment project which will measure the coral larvae settlement and survival. This project is ongoing today with results expected in three months.Finally, in February 2018, we moved our Marine Biology blog and Coral Lines blog onto the Gili Lankanfushi Resort official website so it is more easily accessed by our guests and interested readers. As of June 2017, this blog is now published by PADI and reaches five million readers.

SURVIVAL

We have planted 204 lines in the nursery over a four year period and after a recent survey of re-tagging and removing dead coral lines we have found that 158 lines still remain in the nursery. Out of the 9928 colonies planted, 6713 remain alive.

 

 

There has been a steady increase in colonies added to the project with an overall survival rate of 68% which remains the same as our findings in May 2017.  The rate of survival is less than pre-bleaching in 2016.  However, it far exceeds the survival rate of coral on the house reef which was found to be between 5% – 10% after a recent coral cover survey.

GROWTH RATE

Every three months after planting a line, we measure the widest point of the coral fragments to determine growth rate and note the fragments survival level. We measure each line for a period of one year.The species found to be most resilient post bleaching were A.aspera, A. pulchra and A.muricata. Although P.lichen does not show a huge increase in growth it has a high survival rate. Whereas, A. digitifera has a particularly high mortality rate (90%) and we have consequently not planted any more of these.

GROWTH FORMS

Species of coral can more simply be grouped into ‘growth forms’. We are mostly using bushy and digitate species as these are the growth forms that have survived best on the lines.We have an abundance of Porites lichen on the house reef which we have just started using on our lines when it is broken off in storms.  This accounts for a 2% increase in submassive form 4% in 2017 to 6% in 2018.

TRANSPLANTATION

In June 2017, we transplanted 15 fragments of A.humilis onto our house reef.  It was our biggest transplantation post bleaching.  The line survived for around two months but bleached due to predation despite our attempts to remove all coral predators.Due to the fragility of coral, our rehabilitation plans are very flexible, and subject to a long monitoring period.  We adapt our approach and long term management to ensure we keep up with the changing environment of the reef. So far in 2018, the ocean surface temperature has not been stable enough to transplant our lines on the reef but we will continue monitoring the situation.

FUTURE PLANS

Many of our lines are so large and heavy after four years of growth that we have had to hang the lines over the frames in order to keep them off the floor.  In these cases, we would like the lines to hang from frame to frame and therefore we plan to attach flotation devices at intervals along the line to reduce the total overall weight.

PADI’s guest blogger Clare Baranowski introduces herself:

I am a marine zoologist from the UK who has worked throughout the tropics researching mega fauna and reef ecosystems in the Caribbean and Indian Ocean. I have experience monitoring and restoring coral and surveying manta, turtle and dolphin populations. I began my career as a science communicator before moving into research and management roles, this is why I incorporate outreach and education into every project I work on and I hope to continue this at Gili Lankanfushi

Quick wins to target new markets

Easy steps every dive centre can take to attract customers from China

With Chinese tourism making up more than 30% of all visitors to the Maldives, every dive centre benefits from ensuring that these potential customers know about the PADI courses being offered.Did you know that PADI has a dedicated Chinese marketing tool kit especially for you? You can access it free of charge by logging into the PADI Pro Site, and then clicking this link:

http://padi.co/cnkit

There are a huge number of resources available to you.

Each link in the tool box has two options. The option on the left is ‘simplified’ Chinese. The option on the right is ‘traditional’ Chinese.Tourists from Taiwan, Hong Kong and Macau are most likely to speak Traditional Chinese, whilst those from China, Malaysia and Singapore are most likely to speak Simplified Chinese. Depending upon the tourists in your area you may choose to use one or both versions.The more you tools use, the better the results will be. However, if you are short of time, here are a few key steps to take:

  • Exterior signage is a key step to show visitors that you are able to cater to their needs. The marketing tool kit includes a PADI Open Water Diver course poster and banner that you can download – this represents a great starting point.
  • If you work with a hotel or guest house, you can use the specific images to create brochures or hand-outs for guests
  • There are dedicated promotional videos available for you to use on TV screens in your centre, or at welcome events for arriving guests.
  • If you need help employing Chinese instructors, you can advertise jobs on the Chinese PADI Pro Site – simply log into the PADI Pro Site and click the link below:

https://www2.padi.com/mypadi/pros/my-pro-development/jobs/mainpage.aspx

You’ll find the Chinese employment board at the bottom of the screen.

If you need further assistance in accessing the Chinese diver market, contact your regional manager at matt.wenger@padi.com

PADI Power!

Are you getting the most from your PADI marketing power?

The PADI logo is the most distinctive and powerful logo in the diving industry. Recognised as a sign of quality diver training and service, divers around the planet proudly state that they have ‘got my PADI’.

As a PADI dive centre, a key benefit of your membership is the right to utilise the power of the PADI brand to bring more custom to your dive centre – here are some suggestions on how to make sure you are doing this effectively:

  1. Use your PADI Dive Centre Marketing kit to its full effect. Every renewed PADI dive centre receives a physical marketing tool kit which includes flags, banner and other marketing collateral completely free of charge. Maldivian dive centres can get their tool kits through MA Services, the official PADI material distributor in the Maldives. If you have not yet received your pack, make sure you contact them directly to arrange collection.
  2. Use your digital resources – make sure your website shows the PADI logo – you can download a range of logos by logging into the PADI Pro Site and clicking the following link: https://www2.padi.com/mypadi/templates/cb-login.aspx?id=2782
  3. Also make sure you are using the latest images and text to boost your website’s impact! All dive centres in the Maldives have been sent an email providing them with a digital marketing tool kit that includes pictures, videos and text for you to use on social media and websites. If you have not accessed this yet, contact matt.wenger@padi.com for more information

If you want more information on how to effectively boost your marketing, and drive more custom to your centre, join us at a PADI Business Academy! Next event is scheduled in September in Male.

 

 

A New Home for PADI in the Maldives!

We are delighted to officially announce that PADI has a new home in Male’!

Last month, MA Services, the official PADI distributor in the Maldives, opened a spacious new retail outlet on Male’ Square, the latest shopping and dining destination in the capital.

As part of the move, the PADI store also relocated and is now open during regular shopping hours, welcoming divers and shoppers until 10pm.

Although we know that many of you have already visited the new store, which is just off Majeedhee Magu, we invite all of you who haven’t popped in yet to drop by and say hello! With our extended opening hours, we hope that many more of you will now have the opportunity to do so.

Alongside all PADI merchandise and services, the store will be home to a wide range of products stocked by MA Services. As the official distributor of PADI, Bauer Kompressoren, Scubapro, UWATEC, Hatz and Analox, the store is a one-stop-shop for all your diving needs and will offer customers a more streamlined approach to placing orders and purchasing new equipment.

The MA Services service centre remains in the same location and will continue to provide all the same facilities as previously.

We look forward to welcoming you soon!

PADI