Refer a Friend Campaign Tools to Increase Certifications

New tools available in the campaigns folder of the Retailer and Resort Association Marketing Toolbox.

Refer a Friend Tools found here

These tools have been designed to encourage your customers to bring friends and family to your dive store. You may already give incentives to returning customers for referring friends, but is it known to all of your customers?

To fully integrate this campaign, create a landing page on your website with your Refer a Friend special offer. Then incorporate these tools across your website and newsletters pointing to the newly created page:

Print A1 posters for in-store displays and hand out A4  flyers to customers for offline marketing:

The Refer a Friend offer?

Consider the following incentives as potential offers for the Refer a Friend Campaign:

  • Discount for your next dive
  • Discount for your next PADI course
  • Discount on diving equipment
  • Refer 5 friends and get a free dive
  • Refer 5 friends and get a free pair of fins
  • Refer 5 friends and get 50% off your next PADI course

Implement the Refer A Friend campaign across your emails to ensure maximum exposure and awareness amongst your customers. You can add a Call To Action to your current email templates, or use one of the PADI email templates using your Mailchimp login**. Send the email to your students and divers whenever they have completed a course, trip or dive.

** You will need to add your logo and edit the links to point to your dive store’s pages. As default they re-direct to PADI.com pages.

Click Here for Template

 

Discover all the assets available for your integrated Refer a Friend campaign in the RRA Marketing Toolbox today. If you need assistance, contact your PADI Regional Manager or the PADI EMEA Marketing Department.

PADI Digital Product Suite – Marketing Tools Available in Multiple Languages

The PADI Digital Product Suite is the new way the world learns to dive – a revolutionary set of digital products designed to bring rich, immersive learning to the fingertips of PADI divers and PADI Pros.

To help your business grow through promoting and using the PADI Digital Product Suite – both to new and existing customers – we’ve compiled a collection of free marketing tools which you can download for free from the PADI Pros’ Site by visiting Toolbox > Marketing.

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The marketing toolboxes are available in six languages including English, German, French, Italian, Spanish and Dutch. Each contains a range of materials such as flyers, posters and brochures to email headers, Facebook covers and even radio scripts!*.

Currently, there are individual toolboxes available for each of the following Digital Products:

  • PADI Open Water Diver Touch
  • PADI ReActivate
  • PADI Equipment Specialist Touch
  • PADI eRDPML Touch
  • PADI App

To find out more about the PADI Digital Products, talk to your local PADI Sales Consultant by email (sales.emea@padi.com) or by phone (+44 (0)117 3007234).

*Toolbox content may vary according to language selected

PADI ReActivate Toolbox Tip #2 – Email Footers

iPad-ReActivate CoverA selection of PADI ReActivate marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers as well as those who might want to just refresh their skills before a trip or continuing education course.

Toolbox Tip #2

Include a PADI ReActivate email footer in your regular business newsletters or emails you’re sending to divers about upcoming trips, events or courses. Emphasise – even with just a short sentence – that PADI ReActivate can be a massive confidence-booster before planning a dive trip or booking their next course. Even divers who have had recent diving experience may not necessarily have had a chance to practice essential core skills and will benefit from the PADI ReActivate program!

Remember, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Click to download either variation of these email footers to use in your communications:

ReActivate_EmailBanner

ReActivate_EmailBanner2To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.

PADI ReActivate Toolbox Tip #1 – Email Headers

iPad-ReActivate Cover

A selection of PADI ReActivate™ marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers.

Toolbox Tip #1

Create a specific email campaign targeted at customers who have not dived with you in the last 12 months. Combine the message with info and offers for upcoming dive trips, events or courses – local or abroad – to create added desire and a sense of urgency to come back to scuba sooner rather than later.

Plus, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Click to download any of the following banners to use in your email campaign:

ReActivate_header_Coral_600x250 ReActivate_header_Chair_600x250 ReActivate_header_Tropical_600x250ReActivate_header_Stride_600x250

To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.