The Portal to a World of Underwater Exploration and Discovery.
Written by Mohammad Dahdul, PADI Marketing Consultant
Sharing your passion for diving, the ocean and ocean conservation is what you do as a dive professional. You’re likely looking for innovative ways to make diving accessible and increase engagement for those who want to continue their dive journeys. My PADI Club™ was created to help you keep your customers diving for a lifetime.
Based on the extensive research provided by McKinsey & Company, one of the world’s leading research and business consulting firms, My PADI Club is designed to overcome the barriers people experience when learning to dive and help prevent divers from drifting away from diving. It provides what they need to stay active in the sport.
The barriers identified include dive planning being too difficult, trouble finding people to dive with, and reliable ratings of dive sites and dive businesses being unavailable. When it launches, My PADI Club will offer divers an online community for finding information about dive centers and sites globally, a dive buddy finder, custom dive notifications and trusted ratings. The platform’s tools work to not only make diving more accessible to the average ocean explorer, but to also increase repeat customers and drive business growth for PADI® Members in numerous ways.
Advertise Your Business
Advertising is imperative to grow your business and My PADI Club actually makes it easy. Publicizing what you offer and promoting your events is fundamental to customer acquisition, and in building and maintaining customer loyalty. Think of My PADI Club as another marketing tool to drive customers to your store and participate in your events. The more you advertise and network, the larger, more loyal customer base you’ll build.
There are various ways to use My PADI Club as an additional advertising tool. Upload promotion or event flyers to the activity feed, change your dive center display ad with monthly specials or tent sales, and directly interact with customers through “likes” and “comments.” By uploading a display ad and linking it to your website or event page, you’ll be able to drive more traffic to your events. Reference the photo specs in the Settings section of My PADI Club to make sure your photo is the correct dimension and size.
Although advertising’s main objective is typically to foster business growth, you can also use it to share your passion for conservation with your network. Use the platform as a way to highlight the conservation projects that you and your team are working on. Invite your My PADI Club connections to your Dive Against Debris® events and enlist them to help have a positive impact on ocean health.
The wide reach of advertising through My PADI Club gives you the opportunity to grow your business, build a community of like-minded individuals, and work toward PADI’s Pillars of Change.
Build Stronger Customer Relationships
People and Community is one of PADI’s Pillars of Change and is the heart of teaching the world to dive. Building a community of divers in your area is a crucial way to keep customers returning to your business.
In Entrepreneur’s 5 Ways to Build Killer Relationships with Customers, connecting and communicating are two of the most important actions to forging healthy customer relationships. Both interpersonal and online interactions have a direct effect on whether or not a customer returns a second time. The consistency of these interactions also plays a large role in keeping your business, and diving in general, at the top of a customer’s mind. In the technologically advanced world in which we live, maintaining constant contact with another person is as easy as tapping a button on your smartphone. My PADI Club can offer this consistent, and instant, interaction.
Use the convenience of My PADI Club to your advantage by connecting and interacting with your customers in several ways. Update your instructional team on your dive center profile so student divers can easily follow their dive mentors. Make sure you and your instructors follow your students’ profiles as well. Once you’re following them, comment and like their logged dives, photos and videos encouraging them to continue their dive adventures. Post interesting content that will prompt your customers to interact with you. Maintaining these relationships could lead to referrals to friends and family.
Another way to prompt students to dive with you is by contributing to Go Dive Alerts™. As a PADI Pro, you are the local expert of the sites you frequently dive. Report conditions in My PADI Club for dive sites each day to alert divers of conditions that might pique their interest – for example, perfect water temperature and great visibility. My PADI Club users can customize notification triggers – Go Dive Alerts – for their favorite dive sites. As you report conditions, divers who chose to receive alerts for specific parameters at their favorite dive sites will be alerted to go dive. Prompting divers to dive reinforces their passion for scuba and gets them back into your dive center more often.
Having the ability to follow new and existing divers, other PADI Members, as well as share your passion and knowledge of diving within your community will make your voice and influence as strong, and global, as ever.
Grow Your Business
Using My PADI Club to advertise and build stronger customer relationships ultimately leads to business growth. By enabling your customers to become My PADI Club Premium members (coming later in 2018), you help them access exclusive savings on PADI continuing education courses and gear from some of the top dive brands. Leveraging these premium features is the best way to sell a Premium membership to both new and experienced divers.
What’s in it for you? Earn commissions for every new Premium membership sold. Commissions are paid on first-time Premium members only and the diver must remain a Premium member for at least 60 days. You will be paid in credit each month and also have the option to cash out credit via a check.
Encouraging your customers to join My PADI Club and upgrade to a Premium membership not only benefits them, but you as well. When customers seek out your dive services and products time and time again, you earn more revenue from each return visit. By bringing all your divers into the largest online dive community, you grow a robust dive tribe and expand your influence.
Set Up Your Profile
Now that you know there are many ways to leverage My PADI Club, it’s time to learn how to create and update your profile. Use these steps:
- Step 1: Visit my.padi.com and log in using your PADI Pros’ Site or ScubaEarth username and password.
- Step 2: Click on Profile to update your profile image, avatar, and general info. Connect with divers and share your photos.
- Step 3: For Dive Centers and Resorts: Although some aspects of your profile can be updated directly on the My PADI Club dive center profile, information such as parking, transportation, services and courses must all be updated within the PADI Pros’ Site Premium listing section. To update these additional store details, go to PADI Pros’ Site (padi.com/mypadi). Log in using your Dive Center/Resort account, select the Account tab and then select Premium listing. Update your Premium Listing to improve your My PADI Club profile. This information will automatically populate into your My PADI Club profile within 24 hours.
Be sure to make your profile stand out. Add photos, videos and content that’s intriguing to your customers to make your profile distinctive. Remember, interaction and content are key in attaining the maximum benefits of My PADI Club.
Using the tools discussed throughout this article will help you leverage the My PADI Club platform. As mentioned, the best ways to fully benefit from My PADI Club is to be an exceedingly active member through consistent updates, constant interaction and communication with other users, and posting interesting content. Use your voice and influence as a dive mentor in My PADI Club to spread your passion for diving and encourage others to continue their exploration of the ocean, and to protect it while doing so.