In 2015, PADI launched the highly successful PADI Pool Party. But to make the event even more successful, you can combine the PADI Pool Party concept with a “bring a friend” campaign. We call that the “PADI Pool Party – Bring A Friend Combo”.
We know various “combos“ from other sports, like skiing for example, where there’s a combination between downhill and slalom, or in ski acrobatics, where the jump is presented in different combinations.
But what about diving and combinations?
We are all familiar with the existing combinations between the PADI Advanced Open Water Diver Course and the PADI Specialties, or the combination between the PADI Discover Scuba Diving experience and PADI Scuba Diver / PADI Open Water Diver courses. But there is now an even better combination – what about a PADI Pool Party – Bring A Friend Combo?
The concept is very simple and doesn’t need a lot of preparation.
It is important that you contact all of your customers who have completed a course with you already, and invite them to bring their friends for a try dive. This is called “bring a friend”. You can contact your customers through an EPS (Email Processing System) such as Mailchimp, for example.
Invite them to the PADI Pool Party and offer them the Discover Scuba Diving program with a certain discount. Of course, the amount of discount will depend on the philosophy of the Dive Centre.
How does the PADI Pool Party work?
Contact your PADI Regional Manager and agree a date on which to conduct your event. Allow enough time to market your Pool Party, so that you can attract the greatest number of guests possible.
In preparation for your Pool Party, PADI will send you an electronic Pool Party marketing kit to help you advertise your event. The kit includes:
Email Header and Signature banner
Facebook Cover graphic
Facebook Post/Advert graphic
A3 and A2 print ready, customisable posters
Electronic and print ready, customisable invitations
You will also receive:
Discover Scuba Diving Brochures
PADI branded bunting and PADI branded balloons
A set of A3 printed posters
A supply of printed invitations
Your Pool Party can be as fun, exciting and different as you wish. You are only limited by your own imagination!
So that the event becomes a great success, you will need to have highly motivated Staff Members and a strong marketing strategy in place. The events needs to be advertised on all of your social media platforms, published in your newsletters and on your website. You can now also advertise your Discover Scuba Diving Event on the PADI.com Website.
Always highlight the free benefits available within the Discover Scuba Diving Participant Guide – especially Open Water Diver Online – Section 1
Have a special offer for those who enroll in a course that day
Have a designated staff member at the water’s edge that is ready to take signups for the course.
Create a fun social setting and offer refreshments to encourage your visitors to spend more time with staff after their scuba experience.
Follow up with all participants who didn’t enroll in the course within two days and extend the special offer to them. Remind them of the great time they had with the “PADI Pool Party – Bring A Friend Combo”.
If you are interested in the “PADI Pool Party – Bring A Friend Combo”, please contact your PADI Regional Manager or the PADI EMEA Regional Headquarters for more information.
UK National Diving Week kicks off with the Cornwall SCUBAFEST event at Pentewan Sands on the weekend of 2nd May with the week of diving running through to the 10th May 2015. Over the course of the 9 day UK National Diving Week period there will be the opportunity for the British public to ‘have a go’ at scuba and snorkel diving at their local UKNDW participating dive centre or club by way of experiencing a ‘try a dive’ session as well as snorkelling sessions in swimming pools.
UK National Diving Week has teamed up with dive industry organisations like PADI EMEA, who have kindly offered free Discover SCUBA Diving sessions at participating diving centres situated throughout the UK. That’s new diving opportunities to members of the public who have never dived before! Pass on this link to anyone who wishes to participate in the PADI Discover Scuba Diving events,
During the SCUBAFEST event in Pentewan, PADI will be hosting a Member Forum for PADI Professionals on Saturday 2nd May at 4pm. Click on this link to register your participation. Staff members from PADI EMEA office will be present all weekend to answer any questions you have and also show off the new digital suite of products.
UK National Diving Week will also provide the opportunity for existing qualified divers to try new experiences such as diving with Closed Circuit Rebreathers or side-mount systems, learning new skills with some of the industries leading instructors and industry guru’s and mentors as well as having access to kit and top advice from dive manufacturers. It also offers people the simple opportunity to go diving on a UKNDW promoted dive. It is the goal of the UK National Diving Week to introduce at least 1000 new divers into the sport within the UK through this 9 day long event. Visit www.uknationaldivingweek.co.uk for information on the venue and events.
Anglesey ScubaFest is open to divers and non-divers, with plenty going on to keep certified enthusiasts and those looking to get into the sport fully occupied. It’s also a great opportunity to bring your students to a fun packed and exciting event. Expect RIB shuttles and charter boats heading out to nearby dive sites, trydive sessions for total newbies, along with sessions on sidemount and rebreathers for those looking to expand their horizons, beachcombing expeditions for the kids (and the young at heart!), underwater photography splash-in competitions, the chance to trial equipment from major manufacturers, plus much, much more.
Furthermore, once everyone is out of the water, the après-dive festivities continue long into the night, with hog-roasts, curry and chilli nights, live bands and fancy-dress parties bringing all attendees together in one big, happy family.
Organised by SITA (Scuba Industry Trade Association), the ScubaFests are actively supported throughout the industry, meaning if you are already a certified diver, it doesn’t matter if you gained your qualification with PADI, BSAC or SSI, you are more than welcome to join in the fun and games and will find plenty of willing dive buddies.
The Anglesey ScubaFest will run on 16th-17th August. Click here to find out more about the event.