PADI Women’s Dive Day

PADI-WDD-email header2Join PADI Europe, Middle East & Africa as we celebrate women in diving with on 18th July 2015!

As part of this inaugural event PADI will be shouting loud and proud as it recognises female scuba divers around the world, and their contributions to the sport.

Here are some great ways you as PADI Dive Centre or Resort can get involved in the global PADI Women’s Dive Day in the form of Dives and Events aimed at getting female divers and non-divers into the water and diving:

  • Attract new women into the sport with a Ladies Discover Scuba Diving® experience.
  • Take your ladies on a night out with a Ladies’ Night Dive
  • Show some Girl Power with a Girl’s GoPro Night
  • Celebrate women’s contributions to the sport by spotlighting one or more of your female divers in your social media, newsletters, website, or other communications
  • Organize a Women’s Dive Day Event on 18th July. Include workshops or a group dive at a local dive site. Invite friends and family members to join in the fun
  • Re-engage and unite inactive female divers with the PADI ReActivate™ program followed by a Ladies Night Out social at a local venue
  • Bring the family together by offering mother/daughter, mother/son or sister packages, with a special price when they sign up for a PADI course together
  • Think up your own special Event or Promotion to support PADI Women’s Dive Day

And the top five PADI Women’s Dive Day events will be featured in an upcoming issue of Sport Diver magazine!  So your Dive Centre or Resort, and your ladies, could be the inspiration for future women getting into scuba diving.

By participating in PADI Women’s Dive Day you will be included in the bespoke Event Website and receive access to the PADI Women’s Dive Day Digital Marketing Toolbox, which includes Email headers, Facebook cover/post images, posters and the PADI Women’s Dive Day logo.

To participate in the Women in Diving campaign or to organise an event for PADI Women’s Dive Day, please email sabrina.redl@padi.com.

We look forward to celebrating PADI Women’s Dive Day with you!

5 Reasons Why PADI ReActivate Benefits YOU as a PADI Pro

reactivate_now_crop

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills. Here are 5 reasons why it benefits YOU as a PADI Professional:

#1 – It gets inactive divers back into the water. You may have customers from long ago who stopped diving because life got in the way. PADI ReActivate offers them a way to refresh rusty skills in a fun and approachable way that will make them feel confident, at ease, and relieved that they won’t have to start all of their training from scratch.

The Benefit to PADI Pros? More active customers = more active profit for your business.

#2 – It’s the way divers learn today. These days, many customers are permanently attached to their digital devices: mobile phones, tablets and laptops. By offering PADI ReActivate Touch, you’ll be able to offer these students a fully interactive and highly PADI University Program Channel Islands Shoot March 24-29, 2007engaging way of learning that will live up to their modern day expectations of learning in the fast paced digital world.

The Benefit to PADI Pros? Meeting customer expectations = more engaged customers who will enjoy their experience and be more likely to recommend your business.

#3 – It will help you prepare students for further training. You might have customers who are unsure about taking the next course because they are not quite confident in their skills – perhaps it’s been a little while since they last trained. On the flipside, you might have customers who are almost too eager to start the next course despite being out of the water for a while, and you want to make sure their skills are up to scratch before taking them to the next level. The PADI ReActivate course is the perfect tool to help you – and your students – bridge the gap that time can create between courses.

The Benefit to PADI Pros? Prepared students = safer, more enjoyable and more efficient courses for everyone involved.

#4 – The prescriptive format saves time. Some divers might come to you needing a full refresher on all of their core skills and theory, right back to basics. Others might only need a quick brush-up on one or two brief areas. The beauty of the PADI ReActivate program is iPad-ReActivate Coverthat it will give each and every student a personalised syllabus based on the areas they need to refresh – nothing more. By completing quick review questions at the start of each chapter, they’ll know straight away which topics they might need to study and where they’ll need practice – ensuring you and your students will be able to focus your time effectively on the right areas.

The Benefit to PADI Pros? Knowing what your customer does – and does not – need to refresh = efficient, straightforward sessions which help you make the best use of your business schedules.

#5 – A ReActivated student gets a ReActivated Certification Card. When a student has completed their PADI ReActivate program, they’ll get an updated certification card as part of the package which shows exactly when they completed their refresher. If a diver has comes to your business on their holiday and they have a recently ReActivated certification, you’ll have a much better idea of what to expect from that student before they’ve even hit the water.

ReActivate_Ccard-1024x340

The Benefit to PADI Pros? Being able to verify that a diver has recently ReActivated their skills = more efficient trip schedules with fewer surprises.

To purchase or learn more about PADI ReActivate, contact your PADI Sales Consultant at sales.emea@padi.com or +44 (0) 117 3007234 during business hours, or visit the PADI e-Shop via the PADI Pro’s Site where you can place orders 24/7, 365 days a year.

PADI Digital Product Suite

dps

Read the PADI Digital Product Suite Brochure
PADI App
The completely revamped PADI App is now available for Apple iOS- and Android-based devices and helps improve and increase user engagement, drive awareness of diving, and create a one-stop mobile experience for everything related to diving.

PADI AppPADI App

PADI Library App
The PADI Library App provides access to the extensive PADI digital product library. New PADI digital products available through the PADI Library use interactive tablet and mobile device based files that are iOS and Android compatible.

PADI AppPADI Touch Open Water

Trial eCard
Free 30-Day Trial eCards for New PADI Divers.

PADI Library App

Newly certified PADI Divers receive a free trial eCard for their recent certifications. These eCards, valid for 30 days, provide an immediate certification confirmation that divers can use while waiting for their permanent certification cards. The existing process does not change – this is in addition to any existing temporary cards (good for 90 days) your divers receive.

Touch Products
An industry first, Touch products offer a revolutionary, tablet-based option for a rich, interactive learning environment. Once purchased, Touch products are available for download through the PADI Library App. Also, all Touch products (except for the eRDPML Touch) include the certification card processing fee.

Open Water Diver Touch™

View the Touch demo video
Login to PADI Pros to read the FAQs on the Open Water Diver Touch, ReActivate Touch, and eRDPML Touch
PADI Touch Open Water
Certification Paks
Certification Paks bring the traditional crew-pak to a fully integrated digital-delivery system. Currently, Certification Paks are only available for the Open Water Diver course. They are sold both to PADI Members and direct to consumers. The Certification Paks now available are the Open Water Certification Pak – Online and Open Water Certification Pak – Offline. All Certification Paks also include the certification card processing fee. Certification Paks will be available in additional languages and courses throughout 2015.

Open Water Certification Pak – Offline (Touch base product)
• Open Water Diver Touch
• Open Water Diver eManual
• eRDPML Touch / RDP Tables (digital)
• eTraining Dive Log

Open Water Certification Pak – Online (eLearning base product)
• Open Water Diver eLearning
• Open Water Diver eManual
• eRDPML Desktop / RDP Table (digital)
• eTraining Dive Log

Open Water Certification Pak – Lite (eManual base product)
• Open Water Diver eManual
• RDP Tables (digital)
• eTraining Dive Log

ReActivate

ReActivateA PADI® Worldwide survey of nearly 400,000 PADI divers shows that 97% of inactive divers intend to return to diving. We know that this number hasn’t followed through in the past, so this is a massive opportunity gap that hitherto has been missed.  PADI’s new ReActivate™ program presents a fantastic means to close that gap by providing a quick, convenient and prescriptive way to brush up divers’ knowledge and skills, backed up with a proactive and targeted marketing campaign.

The new PADI ReActivate programme is a revolutionary benefit you enjoy as a PADI Professional because it gives you a credible tool for tapping into a huge potential market. It’s strategically different than anything anyone in the dive industry has ever offered before. With ReActivate, we show inactive divers how to return to diving and we develop innovative ways they can keep diving, even when “life” gets in the way.

Reaching these divers has challenges. They don’t frequently read dive magazines or visit dive-related websites. It requires communication beyond normal dive media. PADI will use its resources to do this in a proactive and significant way. As you may expect, PADI will be marketing ReActivate within and beyond dive media to wake up and engage inactive divers.

To hear more, join a dedicated webinar on Tuesday, 9 September 2014 at 7pm UK time for a special edition of Training Bulletin Live! To learn all about the PADI ReActivate program. This one-hour webinar will touch on the integration of the new ReActivate program, standards and procedures changes, the innovative materials available for this program and much more!

For those unable to attend the live webinar on 9 September 2014, a recorded version of the PADI ReActivate webinar will be posted to the BOD Webinar page located under the Pro Development tab of the PADI Pros’ Site. In addition to the recorded webinar, you can also reference the Special Edition Training Bulletin featuring the PADI ReActivate program along with the new ReActivate Instructor Guide, the related PADI Guide to Teaching segment and Frequently Asked Questions posted on the Pros’ Site (translations to follow shortly). We will also be releasing translated webinars shortly thereafter, so watch out for information on these. ReActivate Blog Graphic