Webinar: Implementing the new PADI ReActivate template (Mail Chimp and EVE users)

Recently, we posted a Toolbox Tip about using the PADI ReActivate email headers into your existing email campaigns and newsletters.

If you’re looking to take the next step towards reaching out to inactive divers, then why not download the free PADI ReActivate email template which you can import into your EVE or MailChimp account: click here to download the free template.

temp

To help you make the most out of the PADI ReActivate email template, check out the video below taken from a recent live webinar – this will give you a thorough introduction to the program and email template as well as step-by-step instructions on how to use within your own business.

Remember, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Have you shared our PADI ReActivate video with your customers yet?

The PADI ReActivate video is a short clip designed to promote the PADI ReActivate course to inactive divers – check it out below:

If you haven’t done so already, make sure you share this video on your own social media channels, in your newsletters and in direct emails to inactive customers to encourage them to get back into the water again!

The direct video link is: https://www.youtube.com/watch?feature=player_embedded&v=KHe977_DW7A

For more information on the PADI ReActivate program and materials, talk to your PADI Sales Consultant or your local Regional Manager.

PADI ReActivate Toolbox Tip #4 – Radio Slots

iPad-ReActivate Cover

PADI ReActivate Toolbox Tip #4 – Radio Coverage

A selection of PADI ReActivate marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers as well as those who might want to just refresh their skills before a trip or continuing education course.

Toolbox Tip #4

Not everyone has time to visit dive shops or read magazines – and the radio can be an excellent way to reach out to inactive divers whilst they are busy with life’s other priorities, such as driving to work, cooking or relaxing with the family or friends.

Contact your local radio station to find out about upcoming opportunities to talk about scuba diving and to encourage existing divers to get back into the water – either as a general call-to-action or to promote a specific ReActivate event you might be organising.

Some radio stations may offer you a free slot to talk about scuba diving as it could be related to other hot topics they want to discuss, such as family activities for summer, health benefits or coverage of local outdoor events. Other stations may offer radio slots as a paid method of advertising instead.

Either way, you’ll want to make sure you’re able to tell listeners about the benefits of the PADI ReActivate program in 30 seconds. So, we’ve compiled a few script ideas to help you communicate your message.

Click to download some suggested scripts to use in radio spots:

To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.

Why divers stop diving – and how to get them back in the water

reactivate_now_crop

Take a moment and think about all of the customers you’ve turned into divers, and then how many have probably not dipped below the surface in a very long time.

The question to ask is why did they stop diving in the first place? They seemed keen, bought the equipment and enjoyed the time spent below the water – and for committed PADI Pros it can be tricky to imagine the idea of lapsing as a diver and leaving the underwater world behind. But, understanding the reasons why some customers choose other priorities will help you find ways in which to overcome these barriers and get them jumping back into the water with you.

You may or may not be surprised to learn that divers don’t stop diving because they fell out of love with the ocean. We know that because we carried out a survey on a group of lapsed PADI divers and asked them a number of questions which included why they stopped diving and whether they’d be likely to start again.

An incredible 97.6% of those who responded to the survey confirmed they would be returning to the sport at some point. Some of the reasons they gave for stopping in the first place were:

  • Having a new family – 59%
  • Local diving is too cold – 50%
  • Too expensive and time consuming – 34%
  • No buddies to dive with – 25%

So now that we’re equipped with some insights into why divers might hang up their mask and fins, we’ve created a series of different marketing materials designed to remind people of their love for scuba diving and help PADI Professionals inspire them to come back and refresh their skills with them before taking new courses, buying kit or booking a trip.

To access the PADI ReActivate marketing toolbox, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list. Plus, check out our top tips here for making the most of these marketing materials to help encourage non-active divers to come back through your doors!

Remember, nearly 98% of divers who responded wanted to get back into scuba diving again – and it could be with you!

PADI ReActivate™ FAQ Part 3: Course Materials

iPad-ReActivate CoverWhat languages will the materials be available in?

English is available now. Coming in 2015: Spanish, French, Italian, Dutch and German, Arabic, Korean, Chinese and Japanese. Implementation will be required one year from time of language availability.

What can I use if the new ReActivate materials are not available in my language? You may continue to use the PADI Scuba Review materials if they are available in the appropriate language for the diver.

What format will the ReActivate program materials be available in?

The ReActivate materials are available in Touch (an interactive Digital Publishing Suite (DPS) tablet-based folio-iOS and Android compatible) or Online (eBook.) Both versions include appropriate videos and images necessary to provide the best user experience. The difference between the Touch and Online version is the Touch product can be viewed through compatible tablets and the online version can be viewed using the Mac and PC based Adobe DPS Viewer.

How does the member purchase a PADI ReActivate Touch/Online and acquire the unique code?

The dive center/resort or instructor must purchase the product from a PADI Sales Representative or through the online shopping cart. This transaction generates one unique code (and the integrated certification processing) for each PADI ReActivate Touch/Online purchased. You manage and distribute these codes to divers through the PADI Online Processing Center.

  1. Product is only sold as a kit and includes an online processing registration
  2. ScubaEarth account set up will be required for all users via SSO (Single Sign On)
  3. For tablet users, a separate folio will be created for the PADI ReActivate Touch that will reside in the PADI Library

How does the consumer purchase a PADI ReActivate Touch/Online and acquire the unique code?

The diver will log on to the ReActivate webpage located on padi.com. The diver enters in their information, affiliates with a dive center/resort and chooses a certification card to “ReActivate” and the transaction generates a unique code for that diver. The diver will then receive an email with the link to download the product to a device.

Which devices are supported for the Touch version?

The ReActivate Touch will accommodate iOS and Android platforms.

How long does it take for the member to receive the Touch product from the time the order is placed?

Once you purchase the product from your sales representative or the online shopping cart, your Pros’ Site account should be updated in approximately 60 minutes. However, most orders will take less time.

How long does it take for divers to receive the product from the time I sell it to them?

An email will be instantly generated and sent to the diver with instructions within 15 minutes. If the email does not arrive within that time frame, have divers check their SPAM folders.

How does the member provide the Touch/Online registration code to the diver?

To provide the diver with the unique code, log into the Pros’ Site and click the Online Service tab and select the Online Processing Center link. Here you’ll see several links including PICs, Touch Registration and ReActivate Registrations sections. The code is under the ReActivate Registration link. This link has three views: Available, Pending, and Redeemed. When you first purchase the product, your account will show one ReActivate code per product under the Available link. Once you assign an email address and click send, the associated code will move to the Pending link until the diver redeems it.

Can children under the age of 13 use the product?

No. To comply with internet protection laws, children under the age of 13 can’t be assigned, redeem or use the product at this time. The Online Processing Center will restrict PADI Members from registering a diver under the age of 13 (Child Online Privacy Protection Act or COPPA).

How will a diver view ReActivate Online?

ReActivate Online is a pdf or folio based version of the course. It’s delivered in a book-like format and protected within the DPS online delivery. This version will be served up using the online based Adobe DPS Viewer and will reflect a similar design to the Touch product with the same video content and imagery.

Will there be a paper manual for ReActivate?

No.

Can an instructor register this certification via paper PIC?

No, this is only able to be processed through PADI Online Processing Center.

What is the revenue share for this program?

The revenue share model will be similar to what’s currently used with PADI eLearning®, but the amounts have not yet been determined.

PADI ReActivate™ FAQ Part 2: Certification Cards

ReActivate_header_Tropical_600x250

 

What will appear on the ReActivated certification card?

The card will look similar to the existing certification cards but will have an extra “ReActivated On” date on the photo side of the card along with the diver’s original certification date.

What level card will this be tied to?

The ReActivate date can be placed on any PADI certification card the diver has earned, including Project AWARE cards* and all specialty diver ratings as long as it was a course requiring open water dives. For example, an Equipment Specialist certification card can’t be used. The ReActivate program covers scuba fundamentals, regardless of the card the diver chooses.

*additional donation fee will apply

What if the diver is a non-PADI diver and not in the system?

On launch, only PADI certified divers can ReActivate. In the future, if the diver doesn’t have a PADI certification, the diver receives a special ReActivate card that is not a certification card, but still acknowledges that the diver refreshed basic knowledge and skills.

Does the “ReActivated” card expire?

No.

What if a diver got certified as a Junior Open Water Diver and now qualifies for Open Water Diver certification card?

Although not required, ReActivate is a great way to upgrade Junior divers to an “adult” card. These divers benefit from refreshing their knowledge and skills, and can get a ReActivate date on their new Open Water Diver card to confirm it.

If I have an eCard, will the “ReActivated On” date appear on my phone?

On initial launch, ReActivate dates will not appear on eCards. In the future, this option may be possible.

What if a diver needs to replace a certification card but has only completed half of the ReActivate program?

A diver can replace a card at any time, but it will not have a ReActivate date unless the entire program is completed.

PADI ReActivate™ FAQ Part 1: Program Details

ReActivate_header_Chair_600x250

What is the PADI ReActivate™ program?

The PADI ReActivate program is a convenient and prescriptive program that’s designed to encourage existing certified divers who have been inactive to refresh their skills and re-enter the sport of diving.

Why create a new program?

A recent survey of PADI Divers showed that of those who were not actively diving, more than 97 percent intended to dive in the future. When asked what would get them back in the water, two popular responses were: “a refresher course that I can complete quickly” and “a prescriptive approach that refreshes only what I’ve forgotten.” ReActivate is designed to give divers what they want – a quick way to refresh what they need to dive comfortably again. The previous Scuba Review program was effective, but not very prescriptive. The new program provides a huge opportunity to re-engage already certified divers and get them to re-ignite their passion for diving and drive them back to PADI Dive Centers and Resorts.

Will this replace the current Scuba Review program?

Yes. For certified divers who want help getting comfortable with diving again, ReActivate replaces Scuba Review. The materials and approach are also useful in assessing the divers readiness to continue their education.

How does this program work?

The ReActivate program consists of two sections: knowledge review and inwater skills refresher. To receive a ReActivate date on a replacement certification card, the diver must complete both sections. Some divers may decide to complete only the knowledge review, but the program encourages all participants to complete both sections.

Divers complete the knowledge review material using either ReActivate Touch or ReActivate Online. ReActivate Touch is an interactive program that works on tablets and mobile devices. It can be purchased two ways – from a PADI Member who provides a ReActivate Touch code or directly through the PADI Library App from the appropriate App store. Divers who purchase the Touch version on their own are required to affiliate with a PADI Dive Center or Resort. ReActivate Online is an interactive program designed for personal computers. Divers purchase the access code for ReActivate Online from a PADI Member.

After completing all topics in the Touch or Online product, the diver takes the ReActivate Quick Review online as a final assessment. Upon successful completion, divers can download and print a ReActivate Certificate that includes a unique code. The instructor who completes the inwater skill portion enters the code while processing the diver’s ReActivated certification card online.

Will a card be issued if divers decide they only want to take the knowledge review portion?

No, they only receive a certificate that indicates they’ve completed the knowledge review. To receive the card, they need to complete the both the knowledge review and skills refresher portions.

What if the diver does not take the ReActivate Quick Review online?

An instructor may administer the ReActivate Quick Review in person. Many language versions are available for download from the PADI Pros’ Site. The instructor has the option to enter in the knowledge review completion date within the PADI Online Processing Center to verify that diver has completed this requirement.

What is the minimum age to take the ReActivate program?

10 years old – although with the initial launch a diver needs to be 13 years or older to comply with internet child protection laws. When proper protocols are in place, 10-12 year olds will be able to use the ReActivate Touch and Online products.

Does the ReActivate content expire from the device once it’s downloaded?

Once ReActivate Touch or Online is downloaded from the PADI Library, the material will remain on the device to which it was installed. However, the unique code assigned to the diver is only valid for 12 months. Once the diver redeems the code by downloading the material, the diver has 12 months to complete the program with a PADI Member who will use the code to process a replacement card with the diver’s “ReActivated” date. If more than 12 months pass, the diver will need to purchase a new product and code to receive the replacement card.

PADI ReActivate Toolbox Tip #3 – Posters

iPad-ReActivate CoverA selection of PADI ReActivate marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers as well as those who might want to just refresh their skills before a trip or continuing education course.

Toolbox Tip #3

ReActivate posters are an excellent tool to help catch the eye of inactive divers (or those looking for a confidence boost) when you might not be immediately available to chat with them face-to-face.

Place posters around the dive shop (both inside and outside) to grab the attention of divers who have come to browse upcoming trips or courses and may like the idea of an extra refresher on their existing knowledge and skills before they continue.

To help reach other potential inactive divers who may not yet be thinking of returning to the dive shop, try positioning posters around your local area (remember to ask permission first!).

Some ideas on places to hang posters could include:

  • Local community and outdoor activity centres
  • Swimming pools or health clubs
  • Marine / boating suppliers
  • School events or children’s clubs
  • Waiting rooms, such as at dentists, salons or doctors
  • On noticeboards during local fairs and events
  • In other local businesses who have a shared interest – such as a travel agency
  • Suppliers who you have a good link with such as your printer or venue hire
  • Local employers’ staff noticeboard

The more people who see your poster will mean the more chance of an inactive diver receiving your message or a non-diver using word of mouth to share the information with someone they know.

Click here to download the poster set below:

To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.

PADI ReActivate Toolbox Tip #2 – Email Footers

iPad-ReActivate CoverA selection of PADI ReActivate marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers as well as those who might want to just refresh their skills before a trip or continuing education course.

Toolbox Tip #2

Include a PADI ReActivate email footer in your regular business newsletters or emails you’re sending to divers about upcoming trips, events or courses. Emphasise – even with just a short sentence – that PADI ReActivate can be a massive confidence-booster before planning a dive trip or booking their next course. Even divers who have had recent diving experience may not necessarily have had a chance to practice essential core skills and will benefit from the PADI ReActivate program!

Remember, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Click to download either variation of these email footers to use in your communications:

ReActivate_EmailBanner

ReActivate_EmailBanner2To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.

PADI ReActivate Toolbox Tip #1 – Email Headers

iPad-ReActivate Cover

A selection of PADI ReActivate™ marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers.

Toolbox Tip #1

Create a specific email campaign targeted at customers who have not dived with you in the last 12 months. Combine the message with info and offers for upcoming dive trips, events or courses – local or abroad – to create added desire and a sense of urgency to come back to scuba sooner rather than later.

Plus, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Click to download any of the following banners to use in your email campaign:

ReActivate_header_Coral_600x250 ReActivate_header_Chair_600x250 ReActivate_header_Tropical_600x250ReActivate_header_Stride_600x250

To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.