The recording from our recent webinar, How to Use PADI Digital Products, is now available to watch online and available to anyone who might have missed the live presentation earlier in June or those who simply want to watch it a second time.
The webinar explains:
How to use and promote the PADI Digital Product Suite
How to purchase and deliver the product to your students
How your students can use the materials
How you can process the associated PIC certification for the products
Throughout the year, there are plenty of seasonal, holiday and event-based marketing opportunities which you can take advantage of to get new and existing customers in the water with you. For example here are just a few ideas:
Summer or Winter specials
Promotions based around local events
New Year resolution packages
Birthdays or Festive periods (a great gift giving opportunity)
Mother’s Day, Father’s Day – promote family experiences
Awareness Days – Earth Day, World Ocean’s Day, Women’s Day…
They’ve just completed a course – what’s the next step for them?
To help you get started, we’ve recorded a webinar which provides instructions on implementing, editing and integrating seasonal email marketing campaigns with MailChimp and EVE. The webinar provides tips on:
Where to find the free email templates to download
How to upload and edit templates within MailChimp
How to integrate your edited template to a MailChimp campaign
How to integrate merge tags to auto-fill customer details
How to integrate and automate seasonal templates within EVE
You can also download the free email templates mentioned in the webinar here:
Remember, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.
PADI Europe, Middle East and Africa would like to invite you to attend a special webinar on How To Use PADI Digital Products, taking place on Tuesday, 2nd June at 19:00 BST.
The webinar will explain the fundamental steps in how to use and promote the PADI Digital Product Suite, including how to purchase and deliver the product to your students, how your students can use the materials, and how you can process the associated PIC certification for them. There will also be a questions and answers session to help you get the most out of your Digital Products.
After attending this webinar, you will receive a special sales offer and access to the PADI Digital Product Suite marketing toolbox to assist your business in the future.
The event will be recorded and all registrants will receive a link to the recording, even if you are not able to attend live.
A PADI® Worldwide survey of nearly 400,000 PADI divers shows that 97% of inactive divers intend to return to diving. We know that this number hasn’t followed through in the past, so this is a massive opportunity gap that hitherto has been missed. PADI’s new ReActivate™ program presents a fantastic means to close that gap by providing a quick, convenient and prescriptive way to brush up divers’ knowledge and skills, backed up with a proactive and targeted marketing campaign.
The new PADI ReActivate programme is a revolutionary benefit you enjoy as a PADI Professional because it gives you a credible tool for tapping into a huge potential market. It’s strategically different than anything anyone in the dive industry has ever offered before. With ReActivate, we show inactive divers how to return to diving and we develop innovative ways they can keep diving, even when “life” gets in the way.
Reaching these divers has challenges. They don’t frequently read dive magazines or visit dive-related websites. It requires communication beyond normal dive media. PADI will use its resources to do this in a proactive and significant way. As you may expect, PADI will be marketing ReActivate within and beyond dive media to wake up and engage inactive divers.
To hear more, join a dedicated webinar on Tuesday, 9 September 2014 at 7pm UK time for a special edition of Training Bulletin Live! To learn all about the PADI ReActivate program. This one-hour webinar will touch on the integration of the new ReActivate program, standards and procedures changes, the innovative materials available for this program and much more!
For those unable to attend the live webinar on 9 September 2014, a recorded version of the PADI ReActivate webinar will be posted to the BOD Webinar page located under the Pro Development tab of the PADI Pros’ Site. In addition to the recorded webinar, you can also reference the Special Edition Training Bulletin featuring the PADI ReActivate program along with the new ReActivate Instructor Guide, the related PADI Guide to Teaching segment and Frequently Asked Questions posted on the Pros’ Site (translations to follow shortly). We will also be releasing translated webinars shortly thereafter, so watch out for information on these.