Trade Shows: Thinking outside of the box!

During the month of September, few diving centers in the Middle East started exploring alternative ways to promote the diving industry and therefore increase diver’s acquisition.

The idea behind that is really simple yet very effective: attending non-diving related events / trade shows with the aim of attracting enthusiastic people interested in:

  • Increasing emotional well being
  • Visiting paradisiacal places
  • Connecting with nature
  • Building long lasting friendships
  • Feeling freedom
  • Increasing confidence and self esteem

There are several similar events regularly taking place in your region, just think about this: where could I meet people matching the characteristics above? …that’s the place where you want to exhibit, share your passion and attract new souls in discovering the beauty of the underwater world!

Here below some successful examples:

Dive Holics – Jeddah – Saudi Arabia

 

attending one of the several events scheduled for The National Day

 

Nautilus Diving – Kuwait City – Kuwait

 

attending the Outdoor Sports and Safari Show

 

Gulf Marine – Abu Dhabi – United Arab Emirates

 

attending the International Hunting and Equestrian exhibition