During September a few PADI Dive Centers in the Middle East started exploring alternative ways to promote the diving industry to increase diver acquisition.
The idea behind that is really simple yet very effective: attending non-diving related events / trade shows with the aim of attracting enthusiastic people interested in:
- Increasing emotional well being
- Visiting paradisiacal places
- Connecting with nature
- Building long lasting friendships
- Feeling freedom
- Increasing confidence and self esteem
There are several similar events regularly taking place in your region, just think about this: where could I meet people matching the characteristics above? …that’s the place where you want to exhibit, share your passion and attract new souls in discovering the beauty of the underwater world!
Here below some successful examples:
Dive Holics – Jeddah – Saudi Arabia
attending one of the several events scheduled for The National Day
Nautilus Diving – Kuwait City – Kuwait
Gulf Marine – Abu Dhabi – United Arab Emirates
attending the International Hunting and Equestrian exhibition